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Andrew LipskiAL

Average response time: 1 hour

About Andrew

✔️ Advised L'Oreal, Colgate on Digital Strategy/Media Campaigns
Analyzed results and influence of hundreds of thousands of dollars spent in advertising campaigns.

✔️ 4 years Full-Time as a Digital Communications Planner
Corporate Media House - Publicis Groupe: Zenith/Starcom.

✔️ 3 years Consulting in UX Design
Projects in industries: automotive, law, e-learning, agriculture, aviation, travel, animal care, food & beverage, commercial cleaning, health & wellness, banking, art, renewable energy, and e-commerce.

🥉3rd place in a 👨‍🚀NASA contest for 7 chosen participants to redesign parts of a Drone Interface




⭐⭐⭐⭐⭐
"Great communication and timely deliveries, would highly recommend"


⭐⭐⭐⭐⭐
"Every line item comes with an explanation - Great.
Easy to work with."




🛠 𝗧𝗼𝗼𝗹𝘀:
- Figma
- Hotjar / Microsoft Clarity / Google Analytics

🧰 𝗔𝗱𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗰𝗰𝗲𝘀𝘀𝗼𝗿𝗶𝗲𝘀:
- Icon and Image databases
- Google Color Palette Tool
- Google Type Scale Generator
- Contrast Checker
- Google Material Design Guidelines




⭐⭐⭐⭐⭐
"Working with Andrew was great. He was fast to respond and made some significant recommendations to our UX which were very valuable."


⭐⭐⭐⭐⭐
"Andrew is very knowledgable with his CRO analysis and feedback, we will be using his services again, no doubt"





📌 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻?

• Strategic Plan
In what order should we explain your offering, what is important to show, what we need to delete

• Short Copy
It's part of the design, every word matters

• Images
They need to be connected in an obvious way to your business niche, brand, and offer

• Icons
Either they are painfully obvious or we're crowding the visual space

• Colors, Fonts, Shapes & Consistency
It all needs to play well with each other




⭐⭐⭐⭐⭐
"Andrew exceeded our expectations. (...)"


⭐⭐⭐⭐⭐
"Very reliable, responsive and knowledgable. It was great working with Andrew and I'm sure we will collaborate again soon."
  • English

    Native or bilingual

  • Polish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Consulting
    UX Designer
    DIGITAL AND IT
    August 2022 - Today (3 years and 10 months)
    Warsaw, Poland
    - Shortening order customization path to close more orders.
    - Unifying visuals and copy to increase sign-ups.
    - Simplifying interface to increase subscriptions.
    - Enhancing usability of search modules.
    - Improving conversion & lead generation.
    - Saving clients from bad design implementation / incorrect resolution adjustment with spacing.
    - Analyzing heat maps, user session recordings, user flows, content stacking strategy.

    Projects in industries: automotive, law, e-learning, agriculture, aviation, travel, animal care, food & beverage, commercial cleaning, health & wellness, banking, art, renewable energy, and e-commerce.

    Tools: Figma, Hotjar, Microsoft Clarity, Image & Icon Databases, Google Material Design Color Palette Tool, Type Scale Generator, Contrast Checker, Google M3 Guidelines.

    200h experience of developing my own portfolio in a web design tool (Divi, low/no-code) - on WordPress.
    Figma Conversion Lead generation User Experience Design Communication strategy
  • Freelance
    Writer
    ARTS AND CRAFTS
    March 2020 - October 2021 (1 year and 7 months)
    Warsaw, Poland
    Writing articles in the English language for SEO purposes.
    Short to medium-sized articles in different niches.
  • Starcom
    Communications Planner (Junior - Specialist)
    PRESS AND MEDIA
    March 2018 - February 2020 (1 year and 11 months)
    Warsaw, Poland
    - Influencing brands yearly L'Oreal media strategy. ($200k in digital/year)
    - Advising in creative cross-agency meetings in support of brands main media goals. (biggest campaign - $100k)
    - Working closely with five departments on different digital campaigns (Social Media, Programmatic/YouTube, SEM, SEO, Web Analytics/Traffic) in a 50-person team.
    - Creating PowerPoint presentations depicting results of campaigns.
    - Creating weekly reports of digital campaigns' progression.
    - Reporting user behavior from Google Analytics.
    Digital communication Media Communication strategy Google Analytics Advertising

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Education

  • Master's degree, Clinical Social Psychology
    Uniwersytet SWPS
    2015
    Included: working on questionnaires and surveys, psychometry, and statistics in research.

Certifications

Skill set

Categories