Description

B2B Growth, GTM and strategic growth consultant with 15+ years’ experience driving revenue across agencies, scale-ups, life science and tech-enabled businesses. Former MD and Fractional CRO with full P&L ownership, delivering £150m+ in incremental billings and consistent 10–30% revenue uplift.

I help organisations unlock positioning then build pipeline and growth through demand generation, outbound strategy and CRM optimisation.

Hands-on with HubSpot and Apollo, building scalable GTM systems, improving lead quality, segmentation and conversion across the funnel.

My work spans growth strategy, go-to-market execution and commercial operating model design, aligning marketing, sales and leadership teams around clear revenue outcomes.

Equally comfortable operating at board level or in the detail, I move quickly from insight to action, particularly comfortable in high-pressure or underperforming environments where pace and clarity are critical

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Edinburgh (up to 50km)

Various Organisations
Fractional & Advisory Leadership Roles
DIGITAL AND IT
January 2022 - Today (4 years and 7 months)
London, United Kingdom
Provide senior commercial and strategic leadership to media, technology and growth stage businesses, supporting leadership teams through periods of transition, repositioning and expansion.
Key achievements:
• • Advised founders and leadership teams on commercial strategy, growth planning and operating model design
• • Supported development of new revenue streams including partnerships, platform monetisation and go-to-market strategy
• • Provided hands-on leadership across sales structure, pipeline development and performance management
Commercial strategy Revenue Growth Go-To-Market (GTM) Strategy Performance Performance Marketing
WPP / GroupM / MediaCom
Managing Director / Senior Commercial Leadership Roles
DIGITAL AND IT
January 2015 - January 2022 (7 years)
Dublin, Ireland
Led the build, scale and commercial performance of two WPP media agencies in highly competitive markets, with full P&L ownership across revenue, margin and operational delivery.

At MediaCom Ireland, built the agency from start-up to market leader (2 → 55 FTE), winning and growing major international clients including Coca-Cola, VW Group and Allianz. Drove sustained growth through a clear commercial strategy, strong senior client relationships and integrated media, data and performance capabilities.

At Maxus North UK, established and led a regional agency, strengthening operational discipline, improving delivery standards and driving client growth across key UK accounts. Introduced structured governance, performance frameworks and team design to improve efficiency, accountability and profitability.

Across both roles, led high-value new business activity, secured multi-market clients and delivered £100m+ in incremental billings. Built high-performing teams and scalable operating models that aligned planning, activation and performance around measurable commercial outcomes.
Strategic planning Business development Commercial strategy Team Leadership Client Leadership