Freelancer profile translated to English.
Back to original languageAbout Andrew
I help Belgian companies (SMEs & services) generate more qualified leads through Google Ads.
Specialized in conversion-oriented campaigns (forms, calls, quotes).
👋 Hello, I'm Andrew
Freelance specialist in Google Ads & Lead Generation for 5 years.
I support B2B companies and service providers in setting up profitable campaigns focused on:
- Qualified lead generation
- Incoming calls
- Quote requests
- Service registration / appointment booking
I do not work with e-commerce → only service companies, where real conversion matters more than clicks.
🎯 What I can do for you
✔️ Creation and optimization of Google Ads campaigns (Search, Display, YouTube)
✔️ Complete Lead Gen Strategy (CPL, tracking, analytics)
✔️ Analysis and redesign of existing accounts
✔️ Tracking setup (GA4, conversions, GTM)
✔️ Landing pages adapted for lead generation
✔️ Clear & results-oriented reporting
📊 Examples of results (real, anonymized)
-50% cost per lead for an entertainment company
+72% quote requests for an automotive company
Setup of new campaigns: first leads in 48 hours
Stable and scalable CPA for a B2B veterinary company
🧩 Work Method
Quick audit of your current campaigns or strategy
Clear proposal: budget, structure, tracking
Setup / continuous optimization
Simple weekly or monthly reporting
Permanent objective: lower CPL and increase lead quality
📅 Availability
- Available immediately
- One-off or ongoing mission
- From 1 day to several months
I respond within 24 hours, looking forward to discussing it!
French
Native or bilingual
English
Native or bilingual
Dutch
Conversational
Remote only
Primarily works remotely
Experience
- Perfection HabitatMedia BuyerREAL ESTATEJanuary 2025 - April 2025 (3 months)Sprimont, BelgiumResponsible for Media Buying for a company building turnkey houses.I had the opportunity to work on and enhance their Lead-to-Sale Ratio to improve their acquisition while increasing profitability.A major win came from their branding campaign, where an optimization change led to a 77% increase in conversions and a 76% decrease in cost per lead.In 4 months, we've already achieved half of the company's annual goals.
- Vet XMedia BuyerMEDICALJanuary 2025 - March 2025 (2 months)Bruxelles, BelgiumSimplified the account for more efficient management by removing redundant keywords. In a short time, we saw an 11% increase in clicks and conversions and a slight 1.5% decrease in CPA. All good for the account's future, which can now scale more effectively?Adapted social ads targeting by switching from Meta Ads to LinkedIn Ads.
- Napoleon Sports & CasinoPerformance MarketeerENTERTAINMENT AND LEISURENovember 2023 - September 2024 (10 months)Alost, BelgiumManaged the Google Ads account for Napoleon Games (Casino and Sports Betting Site) in Belgium, as well as the Superbet Serbia account.Due to a complicated legal situation for the sector, I was limited in terms of advertising, and a large part of the acquisition came from search.My greatest achievement is the consolidation of the accounts, moving from 12 campaigns to 5, and from 124 ad groups to 22.These changes led to a significant improvement in the account, with a 202% increase in conversions and a 19.17% decrease in CPA YoY.
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Education
- Bachelor's Degree, e-businessEcole Pratique Hautes Etudes Commerciales (EPHEC)2019Bachelier, e-business
Certifications
- Google Ads Success PathCertifier2025