Andres Villa

As a senior global marketing strategist with over seven years of experience, I specialise in transforming consumer insights into actionable strategies that drive brand growth and create meaningful connections. I have had the privilege of working with renowned brands such as Johnnie Walker, Diageo, Just Eat, Don Papa Rum, Louis Vuitton, BMW, Ferrero, and Nestlé. My expertise includes market segmentation, cultural decoding, and developing innovative strategies that increase market share and enhance brand perception.

From elevating the premium appeal of Johnnie Walker Black to redefining Just Eat Spain's positioning and driving cultural relevance for Don Papa Rum, I have consistently delivered results that bridge cultural gaps and resonate with diverse audiences. By leveraging qualitative and quantitative research, co-creation workshops, and semiotic analysis, I ensure my strategies are not only evidence-based but also highly effective.

If you are seeking a strategist passionate about delivering purpose-driven solutions and helping brands become agents of meaningful change, I invite you to connect and explore my portfolio.

Let’s craft your next success story together!