Freelancer profile translated to English.
Back to original languageAbout Andrés Felipe
I help companies that already invest in advertising stop losing money due to broken measurement.
With the disappearance of third-party cookies, Consent Mode v2, and regulatory pressure, most Google Ads and Meta Ads accounts are making decisions with incomplete or misattributed data. That's the problem I solve.
8+ years in the Google Marketing Platform ecosystem (DV360, CM360, SA360, GA4, BigQuery, Looker Studio), including my time at Google (gTech LATAM) and projects for brands like Mapfre, LVMH, Dior, and Oscar de la Renta.
I don't manage campaigns generically. I design the measurement architecture and data stack that makes every euro invested in Ads measurable, attributable, and optimizable: server-side GTM, Conversions API, Enhanced Conversions, offline conversion import, and dashboards in BigQuery/Looker Studio.
I work with Spanish companies with active marketing budgets looking for a long-term relationship, not a one-off vendor.
How do we get started? With a measurement audit (closed project, no commitment) that identifies where you are losing signal and budget. Most clients then turn it into a continuous monthly operation.
Bilingual ES/EN, I work with clients in Spain and LATAM.
Spanish
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Valencia (up to 50km)
Experience
- GrupodotMarTech and AI Ops ManagerTECHNovember 2025 - Today (8 months)Colombia, HU, Colombia• • Design enterprise digital solutions integrating AI, automation, and data analytics on Google Marketing Platform (GMP), launching 3+ revenue-generating products annually.• • Lead pre-sales for enterprise accounts ($100K-$1M+), conducting technical GMP presentations and solution demos to C-suite executives, achieving +40% improvement in conversion rates.• • Structure complex proposals with technical specifications, ROI models, and pricing strategies incorporating DV360, CM360, and GA4 capabilities.• • Manage strategic technology alliances with Google, Meta, and Adobe, negotiating co-marketing funds and preferential technical resources.• • Design growth roadmaps for key accounts and conduct QBRs with Looker Studio dashboards with multi-source data integration, increasing account value 30%+ YoY.
- GrupodotHead of Paid Media & Interaction DesignJune 2021 - November 2025 (4 years and 5 months)Colombia• • Led the launch and scaling of the new Paid Media offering, accelerating revenue 130% YoY through strategic adoption of GMP.• • Unified consumer digital experiences by integrating DV360, CM360, and Google Ads into a cohesive ad stack, breaking digital walled gardens and improving cross-channel efficiency.• • Provided data-driven forecasts and pricing models in collaboration with the data team, leveraging insights from GA4 and BigQuery.
- UProfitSenior Campaign ManagerApril 2024 - Today (2 years and 3 months)Usa, Oita Prefecture, Japan• • Develop and optimize paid media strategies on Meta, Google Ads, TikTok, and Programmatic (DV360), achieving measurable growth in acquisition and cost optimization.• • Build performance dashboards in Looker Studio integrating GA4, Google Ads, and Meta, generating actionable insights for stakeholders.• • Implement advanced audience segmentation and first-party data strategies to improve targeting accuracy and ROAS.
Recommendations
Be the first to recommend Andrés Felipe
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Postgraduate in Design ManagementUniversidad de Bogotá Jorge Tadeo Lozano2018Postgrado en Gestión del Diseño
- Industrial DesignUniversidad de Bogotá Jorge Tadeo Lozano2017Diseño Industrial