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Andres Felipe Alvarez AguirreAF

Andres Felipe Alvarez Aguirre

CEO, MD, CMO

€800/day
Madrid, ES
15+ years

Average response time: 1 hour

About Andres Felipe

CEO, Managing Director, with strong focus in marketing leverage used to generate exponential growth by transforming or generating from scratch companies in Media, Telco, Retail, Health & Beauty and digital services usually after or before private equity adquisitions.

Managed large teams up to +200 people, large marketing budgets +20mill, and full P&L responsibility in +50mill income companies.

Founded 4 startups with +1mill funding. One of them reached 500.000 small companies as clients.

I’m specialized in outstanding growth which I believe is the only way of transforming anything.

- Took Domestika from 300k income up to 5 mill, and from 30 clientes up to 15000. Generating spanish first digital pack of services for small companies.
- Took MasMovil (now Masorange) from 100k up to 2mill clients.
- Transformed pre digital retailer CashConverters doubling its ebitda from 9 up to 17 in 20 months.
- Started from scratch Insparyas business in Spain & Italy generating from 0 up to 40 mill income in 4 years openning with a strong B2C marketing adquisition model.


  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Insparya Hair Company
    Advisor to the Board
    January 2024 - June 2024 (5 months)
    Madrid, Spain
    5 years 8 months
    Advisor to the Board
    January 2024 - June 2024 (6 months)
    Madrid, Community of Madrid, Spain
  • Insparya HMC
    CMO, Managing director
    November 2018 - January 2024 (5 years and 2 months)
    Madrid, Spain
    <100 mill turnover, 400 head count. Reporting to CEO. Member of the board.
    • Hired to design international expansion of Insparya from Portugal to Spain and Italy. Planning and launching from scratch europe's biggest hair trasplant group in Madrid, Marbella, Valencia, Bilbao, Barcelona and Milan & Rome. Hired HQ members such as Brand Director, Growth Manager, Customer Manager, CTO,... Set up group's strategy, sales & mk budgets, and tecnology.
    • Over 18000 hair trasplant surgerys in 4 years reaching EU top 1 and Worldwide top 2.
    • Above all responsible for revenue in all the markets we operate, and directly all mk & strategy issues. Comparing with business pre expansion, reduced adquisition cost to 1/5, increased 10 times lead generation, set up online diagnosys platform (15% of sales) to take advantage of lead generation success. Combined a 360º mk strategy using most advanced digital techniques along with traditional marketing channels such as radio & tv to built growth blending the best practices with other sectors.
    • Covid update - In this challenging year were able to transform completely Inspary's value chain by implementing an omnichannel adquisition model and an after sales excellency plan. This allowed Insparya to channel all it's offline sales through the online funnel. As a result Insparya grew in two digits figure during pandemia. Insparya 2021/22/23 Included in Forbe's 100 european fastest growing companies ----------------
    Collaborating with FTI consulting & Deloitte Digital
  • Several clients
    Mk & Digital Transformation Consultant
    June 2010 - January 2024 (13 years and 7 months)
    Madrid, Spain
    • Regular speaker (eShow, SIMO, FICOD, OME, EBE, and other digital events) and MK online & eCommerce Professor (ESIC ICEMD, ESEM, Hune, TheValley, UDIMA) Business Intelligence SM (EOI) and Organizational Management (Spanish Red Cross)
    • Consultant in Marketing, Strategy & Digital transformation for companies like Ecoalf or Intex, actively collaborating with FTI in Transformation issues and with ISDI & TheValley in startup initiatives

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Education

  • International Digital Business Seminar, ISDI - Real Colegio Complutense
    Harvard University
    2014
    International Digital Business Seminar, ISDI - Real Colegio Complutense
  • Program for CEOs in ESG, Business Administration and Management, General
    Noaway
    2025
    Program for CEOs in ESG, Business Administration and Management, General

Skill set

Categories