Freelancer profile translated to English.
Back to original languageAbout André-Lou
My professional experiences as a project manager have led me to discover the marketing automation tools Adobe Campaign and Selligent Campaign.
Coming from studies focused on digital marketing, my knowledge of these tools has allowed me to develop technical expertise related to CRM and PRM while maintaining a business perspective.
I place great importance on learning new technical solutions to best combine technical and business challenges for the implementation of a project from its conception to its realization, and through to the analysis and optimization of the results obtained.
This is what allows me today to diversify my knowledge in various fields related to digital marketing professions (web analytics, acquisition, web assets, campaign management, databases, and IS).
The types of missions I can help you with:
- Development of technical workflows, stored procedures, multichannel campaign management on marketing automation tools (Selligent, Adobe Campaign).
- Design, creation of a data model, and management of marketing database feeding flows for CRM on marketing automation tools (Selligent, Adobe Campaign).
- Design, supervision, and implementation of CRM animation projects through marketing automation tools (Selligent, Adobe Campaign): writing functional and technical documentation, defining business rules, SQL/JS development, testing, and go-live.
- Export and exploitation of user data for reporting creation (Adobe Campaign, Selligent Campaign, Google Analytics)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- What's Next PartnerDigital Project ManagerDIGITAL AND ITOctober 2014 - April 2018 (3 years and 6 months)Paris, FranceManagement of acquisition and loyalty campaigns (CRM/PRM):- Writing of creation and integration briefs (responsive emails and landing pages, banner kits,mini-sites, affiliate marketing, co-registration, SEA)- Production monitoring, team coordination, and client feedback management- Writing of targeting briefs, definition and parameterization of data-driven campaigns- Writing of acceptance test plans and testing (counts, Litmus tests)- Reporting and marketing/commercial recommendations (Google Analytics, Spotfire, Selligent)- Definition of schedules and budget estimates- Industrialization of digital asset production (display and email campaigns)Responsible for the schedule and production of the technical department:- Reorganization of the technical team- Definition of processes and workflow management (scheduling, task prioritization)Implementation of data exchange flows:- Writing of functional and technical specifications- Acceptance test plans and testingWebmastering:- Content integration via eZ Publish, Sitecore, Drupal, Squarespace- SEO optimization of published articlesParticipation in tender responses:- Benchmarking, functional and strategic recommendations (SEO optimization, technologicalsolution, digital strategy, acquisition campaign)
- Publicis NurunDigital Project Manager (4-month internship)PRESS AND MEDIAJune 2014 - September 2014 (4 months)Paris, FranceMonitoring of responsive email production: HTML creation and integration briefsManagement of the development of a simulator for L'Oréal Paris:- Briefing and coordination of creative and technical teams (UX, web designer,integrators, and developers)- Acceptance testing, go-live monitoring, and evolving TMAManagement of video content for L'Oréal Paris with the objective of optimizing online sales through YouTube tools
- LineUP7Technical CRM Project ManagerDIGITAL AND ITApril 2018 - Today (8 years and 2 months)Paris, France- Project Management: budget monitoring, scheduling, team coordination- Writing of functional and technical specifications- Audit, coordination, and optimization of data models- TMA monitoring- Design of Selligent and Adobe Campaign data models (e-commerce, pharmaceutical, and health sectors)- Implementation of Adobe Campaign and Selligent Campaign solutions- GDPR compliance of marketing databases
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Education
- Master 2 - Digital Communication and Creation, specializing in Digitalization of Sales PointsISCOM2015Gestion de projet et budgétisation ; Référencement SEO/ SEA ; Planning digital ; observatoire des tendances et innovations numériques
- University Diploma in Technology (DUT) in Business and Administration ManagementIUT Ville d'Avray2012Formation aux métiers de la finance, comptabilité, communication et marketing en vue de la création d’une entreprise