Freelancer profile translated to English.
Back to original languageAbout Andre
Strategic and operational Head of Sales, Marketing & Growth Leader with a proven track record in building high-performing teams, implementing scalable sales processes, and driving measurable revenue growth in SaaS, technology, and creative industries.
I combine expertise in Sales Enablement, CRM architecture, and process automation with the ability to drive cross-functional transformation and sustainably accelerate go-to-market success. Known for combining data, structure, and storytelling to enhance operational excellence and commercial growth.
Focus areas:
- Sales Leadership
- Sales Enablement
- Go-to-Market Strategy
- B2B & SaaS Sales
- CRM (Salesforce, HubSpot)
- Team Building & Development
- Revenue Operations
- Performance Marketing
- Process Optimization
- Change Management
German
Native or bilingual
English
Native or bilingual
French
Fluent
Can work on-site
Berlin (up to 50km), Hamburg (up to 50km), München (up to 50km), Köln (up to 50km), Stuttgart (up to 50km)
Experience
- ok.bye conceptionsIndependent Strategic Growth & Transformation Manager | Swiss KnifeDIGITAL AND ITDecember 2023 - Today (2 years and 6 months)Berlin, Germanyok.bye is a Berlin-based creative and operations-focused agency for digital campaigns, events, brand communication, and scalable growth. We help companies translate ideas and values into automated funnels, clear systems, strong visual identities, impactful campaigns, and immersive experiences – online and live.Strategic LeadershipDevelop and execute 360° communication, brand, growth, and go-to-market strategies.Marketing, PR & GrowthDrive ROI-focused initiatives across performance, organic channels, CRM-driven nurturing, and public relations.CRM, Operations & AutomationBuild and optimize scalable processes, workflows, and automations using HubSpot, Salesforce, Zapier, Make, and BPMN-based system design.Campaigns & EventsDeliver end-to-end production of digital campaigns, brand activations, and immersive events.Network & Team ManagementScale teams and expertise through a curated pool of freelance specialists and cross-functional collaboration.
- Solandeo GmbHIndependent Interim Team Lead - Meter Operations TechENERGY AND UTILITIESAugust 2024 - April 2025 (8 months)Berlin, GermanyObjectiveTo lead the Meter Operations Tech team, driving operational efficiency, automation, and continuous improvement, while ensuring alignment with company objectives and regulatory compliance.Key Responsibilities
- Team Leadership and Operations Management: Led and managed the Meter Operations Tech team, ensuring smooth daily operations and achievement of key performance metrics.
- Process Development and Improvement: Drove process development and continuous improvement initiatives to optimize workflows and enhance overall operational efficiency.
- Automation Implementation: Leveraged automation tools and strategies to streamline key operational tasks, reducing manual efforts and increasing accuracy.
- Resource Coordination: Coordinated and prioritized team resources, projects, and tasks to maximize productivity and ensure optimal output.
- Technical Guidance and Training: Provided technical leadership, training, and support to team members, promoting skill development in automation and innovative problem-solving.
- Cross-Functional Collaboration: Worked closely with cross-functional teams to ensure alignment between operational processes and broader company objectives.
- Performance Monitoring and Reporting: Monitored, analyzed, and reported on operational performance, identifying automation opportunities to enhance scalability.
- Compliance Management: Ensured adherence to industry standards, regulatory requirements, and best practices across all technical and operational processes.
OutcomeSuccessfully led the team to optimize daily operations, implement automation strategies, and improve productivity. Enhanced team capabilities in technical problem-solving, ensuring scalable and compliant operational processes that aligned with the company's broader objectives. - Arbio Group GmbHMarketing and Sales Enablement for Market Place CompanyTRAVEL AND TOURISMFebruary 2024 - December 2024 (11 months)Berlin, GermanyDuration: ongoing with small hoursObjectiveTo establish and enhance lead generation, performance marketing, SEM/SEO/SEA strategies, and outbound sales processes for Arbio.Key ResponsibilitiesLead Generation: Developed strategies to attract and convert leads.Performance Marketing: Established campaigns to drive traffic and conversions.SEM/SEO/SEA: Implemented strategies to enhance online visibility and search rankings.Sales Pitch and Script Development: Crafted compelling sales pitches and scripts.Cold Calling Training: Conducted training sessions for effective cold calling.Sales Enablement and Coaching: Provided ongoing coaching to new sales agents.Outcome: Successfully established robust marketing and sales processes that improved lead generation, online presence, and sales effectiveness. Enhanced training and enablement programs equipped sales teams with the skills needed for successful outbound engagements.
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Education
- Business Administration and Management, GeneralFernUniversität in Hagen2014Business Administration and Management, General