Freelancer profile translated to English.

Description

I develop and implement creative, data-driven marketing and innovation strategies. With a passion for digital transformation and extensive experience in agile marketing, I lead teams that drive sustainable growth, elevate customer experiences to a new level, and optimize business processes.

Want to strengthen your brand, make processes more efficient, or get fresh impulses for your marketing? Let's connect! 🚀

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Braunschweig (up to 50km)

Hyand Technology
Chief Innovation & Marketing Officer
SOFTWARE PUBLISHING
January 2021 - Today (5 years and 5 months)
Braunschweig, Germany
**Brand Leadership after Merger**: Successful positioning of the new umbrella brand Hyand as a premium IT partner in the enterprise segment. Pipeline growth to >€555 million.
Transformation & Change Management:
1. Strategic realignment of GOD.dev after Waterland (PE) entry (→ Buy & Build, Internationalization)
2. Post-merger integration including cultural and structural consolidation into the new Hyand Group
**International Expansion & Shoring**: Co-development and strategic support of new nearshore locations in Lithuania and India. Goal: Scalability, cost optimization, and recruitment pipeline.
**Systems & Scaling**: Introduction of automated marketing and recruiting systems, including KPI controlling.
Result: Application rate +156%, hiring rate +103% (YoY).
Leadership & Structures: Independent development and leadership of an interdisciplinary marketing and innovation team. Implementation of scalable frameworks for KPI tracking, budget management, and performance optimization.
Kochstrasse™
Executive Director / Customer Experience Strategy
DIGITAL AND IT
August 2019 - December 2020 (1 year and 4 months)
Hannover, Germany
**Agency Growth**: Co-responsible for agency growth, leading to a 35% increase in revenue and an expansion of the client portfolio.
**Department Development**: Establishment of the Online Marketing and Customer Experience department, resulting in higher customer satisfaction and a 20% increase in digital service offerings.
**Successful Pitching**: Development and presentation of various marketing and innovation concepts, securing deals in the seven-figure range.
**Industry Experience**: Worked with companies of various industries and sizes, including automotive, FMCG, consulting, IT, construction, public administration, consumer electronics, and D2C.
Budget and Team Leadership: Independent budget management, team leadership, and client consulting, leading to optimized resource allocation and client retention.
Kochstrasse™
Senior Creative Director
DIGITAL AND IT
August 2017 - December 2020 (3 years and 4 months)
Hannover, Germany
Team Leadership and Brand Development: Led an interdisciplinary team in creating compelling brand assets and campaigns that resonated with the target audience.
**Industry Experience**: Experience collaborating with startups, medium-sized businesses, and large corporations such as Porsche, Continental, and Sennheiser; adapting strategies to the specific needs of each company.