Freelancer profile translated to English.
Back to original languageAbout Andrei
Director, photographer, and art director based in Paris, where luxury meets disruption.
I learned my craft in real-world conditions. On set, leading a team and bringing an image from concept to execution. In agency at Publicis EtNous, as art director on campaigns for Hermès and Courrèges. A culture of craft, light, material, and framing, developed at ESAG Penninghen.
It is on this foundation that I work with generative AI. Not as a shortcut, but as a new medium that I direct with the same standards as a film shoot. I master the entire chain, from Midjourney to Stable Diffusion, Firefly, Runway, Sora, and Kling, integrating it with photography, directing, and classic post-production. I transpose traditional production methods, a process that is framed, directed, and validated at each stage, never a generation left to chance.
Minimalist elegance, bold compositions, punk spirit. Cutting-edge technologies serving timeless stories.
Clients: Chanel, Rabanne, Mugler, LVMH, Jaguar, Citroën, L'Oréal.
Russian
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- IndépendantDirector, Photographer & Art DirectorJanuary 2019 - Today (7 years and 7 months)Paris, FranceDirecting, photography, and art direction for luxury, beauty, and music. Work on film sets, team leadership, and image production from concept to post-production, for Chanel, Rabanne, Mugler, LVMH, Jaguar, Citroën, L'Oréal, and artists like JP Dunckel, Aimé Simone, and Vald. Concurrently, integrating generative AI into high-end creative processes: hybrid campaigns using live-action and AI, methodologies, and prompt libraries by brand.
- Publicis EtNousArt DirectorLUXURY GOODSJanuary 2019 - August 2019 (7 months)11th arrondissement of Paris, 75011 Paris, FranceArt direction and creation of luxury advertising campaigns.Agency experience at Publicis Et Nous, with the art direction of a complete campaign for Hermès, notably Eau Des Merveilles: TV film, OOH, and print and digital adaptations.Solid culture of craft, from concept to execution, on-set presence, with a cross-functional approach blending image, narrative, and high-end visual standards.
- CourrègesArt DirectorLUXURY GOODSJanuary 2016 - January 2018 (2 years)Paris, FranceAs an art director at Courrèges, I worked on the conception and production of visual content for the brand, in direct collaboration with internal teams.I also shot and produced some of the images myself, taking charge of both art direction and execution, with a particular focus on the image, materials, and consistency of the brand's universe.This experience allowed me to develop a highly integrated approach, combining creation, production, and visual standards, closely aligned with the product and the house's identity.
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Education
- Master's Degree (M2), Art Direction in Graphic Arts and Digital DesignESAG Penninghen2015Master 2 (M2), Direction artistique en art graphique et design numérique