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Andrei L.AL

Andrei L.

Website Audit & Optimization | CRM & Automation

€200/day
Lodz, PL
15+ years

Average response time: 1 hour

About Andrei

I help small teams turn customer inquiries into clear, trackable workflows — from the first website visit to CRM updates, follow-ups, dashboards, and reporting.

My work often starts with the website: reviewing calls to action, forms, contact paths, and points where potential customers lose direction or abandon the process. I then look at what happens after an inquiry arrives — where the data goes, who owns the next step, how follow-ups are handled, and what results are measured.

I can help with:

  • website and inquiry-flow audits;
  • conversion path and form improvements;
  • analytics events and measurement requirements;
  • lead capture and follow-up workflows;
  • connecting website inquiries with CRMs and internal processes;
  • turning Excel or Google Sheets workflows into practical internal tools;
  • lightweight CRMs, trackers, dashboards, and internal applications;
  • data models, statuses, ownership, reporting, and business rules;
  • integrations between forms, APIs, databases, email, and other tools;
  • workflow automation.

My background combines hands-on software development with more than 10 years in software delivery, project and resource management, reporting, scope control, and technical stakeholder communication. I have experience with frontend development, CRM-style applications, dashboards, databases, APIs, and integrations.

I use a spec-driven development approach. Before implementation, I define the workflow, requirements, data model, business rules, user interactions, integrations, and acceptance criteria. I use AI-assisted development to work faster, while remaining responsible for architecture, logic, usability, security, testing, and delivery quality.

The result is a focused solution that matches the actual problem: a funnel review, analytics specification, CRM, dashboard, automation, internal application, or a combination of these.

A practical first step is usually a small diagnostic or fixed-scope pilot.
  • Russian

    Native or bilingual

  • English

    Fluent

  • Polish

    Basic

Can work on-site
Lodz (up to 50km), Warsaw (up to 10km)

Experience

  • Vention Development / former iTechArt Group
    Department & Delivery Manager
    DIGITAL AND IT
    October 2018 - February 2026 (7 years and 4 months)
    Lodz, Poland
    • - Build and configure internal tools for delivery and operations, including a FastAPI CRM, fixed-price delivery framework applications, an attrition risk model, a structured document workflow tool, and requirements summarization workflows.
    • - Structure unclear requirements, workflows, status visibility, reporting inputs, risk tracking, and change-request logic for internal tools and client delivery contexts.
    • - Work with engineers, Tech Leads, and stakeholders to challenge estimates, review implementation assumptions, clarify technical trade-offs, and keep execution aligned with business constraints.
    • - Use delivery data, defect trends, risk signals, stakeholder feedback, and reporting routines to improve operational visibility and earlier management action.
    • - Review solution and architecture decisions from a delivery-risk perspective, including performance, fallback behavior, data freshness, monitoring needs, and implementation constraints.
    Airtable Project Management Data visualization Digital Transformation automation
  • Itransition Group Ltd.
    Project Manager / Lead Frontend Developer
    DIGITAL AND IT
    September 2014 - August 2018 (3 years and 11 months)
    • - Managed 3-5 concurrent fixed-price delivery streams for a major international consumer brand, each with separate scope, stakeholders, teams, dependencies, and budget constraints.
    • - Delivered a CEO-level internal management platform covering discovery, requirements clarification, backlog structuring, release planning, demos, acceptance, and rollout.
    • - Turned fragmented cross-department demand into a versioned roadmap for a platform combining CRM, ERP, time tracking, and support ticket management functionality.
    • - Used frontend development background to support estimation, scope negotiation, implementation-rationale discussion, and practical communication with engineering teams.
    Project Management Digital Transformation Data visualization Business analysis Reporting
  • Self Employed
    Freelance Project Manager / Delivery Lead
    DIGITAL AND IT
    February 2014 - July 2014 (5 months)
    • - Delivered a browser-based advertising game for a Danish client through an outsourcing intermediary.
    • - Clarified scope, aligned the estimate, assembled a team from former colleagues, coordinated client communication, and supported technical execution and post-release work.
    Project Management Business analysis Reporting Web development

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Education

  • Bachelor's in Foreign Languages & Economics
    Minsk Institute of Management
    Bachelor's in Foreign Languages & Economics

Certifications

  • ICAgile Certified Professional (ICP)
    ICAgile
    2016

Skill set

Categories