Andrei Jilaveanu

Own full-funnel paid acquisition across Google Ads, Meta Ads, and LinkedIn, improving lead quality and conversion rates by 20%. Partner with product and sales teams to optimise ICP targeting, integrating marketing automation and CRM insights for stronger MQL-to-SQL conversion. Led A/B testing frameworks that increased CRM conversion rates and campaign ROI. Develop SEO-driven content that expands organic traffic and improves engagement. Copywriting articles, blog posts, email campaigns and landing pages by increasing kpi such as open rate by 15% for email campaigns and increasing organic traffic by 35%

Designed and managed end-to-end Google Ads and paid social campaigns (Meta, LinkedIn, etc.), from audience research and keyword planning to ad copy, creatives, and A/B testing. These initiatives contributed to a 30% increase in user growth and engagement over X months by continuously refining targeting, creatives, and bidding strategies.

Leveraged Google Analytics (and platform dashboards) to track key performance metrics such as CTR, CPC, CPA, and ROAS, identifying the highest-performing channels and campaigns. Used these insights to reallocate budget, optimise bidding, and refine audiences, improving ad spend efficiency and maximising return on investment.

Collaborated closely with UX designers and development teams to align campaign messaging with new product features, landing page layouts, and user flows. Provided data-driven feedback on user behaviour and conversion paths, helping to refine on-site experience and ensure consistency between ads, landing pages, and in-product communication.

Managed SEM and display campaigns, boosting CTR and Quality Score through precise keyword optimisation. Created actionable reporting dashboards using Google Analytics to refine audience targeting and funnel performance. Increased organic traffic by 10% creating a social media calendar Create social media content, shoot and edit.