Freelancer profile translated to English.
Back to original languageAbout Andreia
Web writer specializing in fashion and lifestyle for a women's magazine, I also wield my pen at your service to help you develop your writing projects:
✍🏻 Web writing / SEO Optimization:
- Web content: journalistic articles, fashion articles, decor articles, entertainment articles;
- SEO optimized content: reworking existing web content;
- Correction / Proofreading;
- Editorial strategy;
- Storytelling
💥 Brand content:
- Creation of press kits, press releases, dedicated product articles;
- Writing and design: communication support, idea conceptualization, communication consulting
📱Social media:
- Creation of video and photo content;
- Digital strategy on various social networks
👩🏼💻 To read my work in full, feel free to visit the site: leseclaireuses.com/andreia-simoes
See you soon!
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Remote only
Primarily works remotely
Experience
- Les ÉclaireusesEditorial Manager Fashion, Lifestyle & EntertainmentPRESS AND MEDIAJanuary 2023 - Today (3 years and 5 months)• Writing web articles (fashion, decor, lifestyle, entertainment, celebrities): www.leseclaireuses.com/andreia-simoes• Writing brand content• Implementing the editorial calendar• SEO re-optimization of articles• Monitoring and researching new topics• Performance tracking• Management of an editorial team
- Les ÉclaireusesSocial Media ManagerPRESS AND MEDIAJuly 2020 - December 2022 (2 years and 6 months)Management of the Social Media strategy for Les Éclaireuses Instagram accounts (583K), Les Éclaireuses Beauté (381K), Les Éclaireuses Bien-Être (153K):• Editing digital content for the three Instagram pages• Defining editorial calendars and monitoring them• Establishing and ensuring adherence to content storytelling• Conceptualizing and deploying sponsored campaigns• Liaising with brands and implementing non-paid partnerships• Analyzing content performance and best digital practices• Brainstorming and designing new innovative and relevant digital formats according to the overall media strategy• Developing the influence strategy based on different formats• Results monitoring• Interviews• Instagram team management
- L'Oréal SA - L'Oréal FranceDigital Communication, PR, Influence and Event Management OfficerFASHION AND COSMETICSJuly 2019 - December 2019 (6 months)Professional product division for the brands Redken, Biolage, Matrix and Mizani:• Creation of content for social networks• Creation and writing of press releases and press kits• Production of creative content for various media (press, social networks)• Implementation of paid digital campaigns• Deployment of media campaigns (press)• Implementation of PR strategy• Briefing agencies and follow-up (creative, graphic design, print, video)• Brainstorming and execution of communication operations around brands or products (events, influence)• Participation in event organization• Establishment of partnerships (influence and brands)• Management of press and influencer mailings• Analysis and monitoring of media coverage• Analysis of social media KPIs for the 4 brands• Budget monitoring and adherence
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Education
- Master's degree, Luxury MarketingEIML Paris2019• Master spécialisé en marketing du luxe de la beauté et de la mode, validé en 2019 (titre reconnu par l'Etat, certifié de niveau 1 au RNCP). • Enseignements: marketing & marketing digital, communication & communication digitale, relations presse, évènementiel, merchandising, management, mediaplanning, packaging & design, international distribution, international advertising, sourcing, droit de la concurrence & consommation, analyse financière. • Missions de consulting réalisées auprès de professionnels (Kusmi Tea, Castelbajac, Courrèges, Fusalp): redéfinir leur stratégie marketing et communication.
- Bachelor's degree in Applied Foreign LanguagesSorbonne Nouvelle University2016• Licence de Langues Étrangères Appliquées, spécialisée en affaires et commerce. • Langues: anglais et portugais. • Enseignements : communication, marketing, économie, droit, management, science du langage, stratégie, comptabilité, analyse financière