Freelancer profile translated to English.
Back to original languageAbout Andreia
A true digital native👩🏼💻, I have been mastering and exploring social media, professionally and personally, for 8 years now.
Instagram, Facebook, LinkedIn, Pinterest, and even YouTube, hold no secrets for me! 🤫
With a background in communication and marketing, I have developed my skills and enriched my knowledge with several recognized companies in digital communication (L'Oréal, Les Eclaireuses...).
Now I offer my help 💪🏼 as an independent, to companies seeking impactful communication and marketing strategies that perfectly meet THEIR needs.
Beyond the quest for performance, it is a real relationship 💕 that we will build between you and your consumers.
I can assist you with:
• Social Media Strategy (Instagram, Facebook, Pinterest, LinkedIn, Youtube);
• Digital campaigns (new products, events...);
• Editorial calendars for your social networks;
• Management and animation of your social networks;
• Creation and writing of press releases;
• Storytelling;
• Influence strategy (influencer marketing);
• Event Management (ideation, conception, and execution).
But above all, I am here to listen, so do not hesitate to contact me and I will be happy to respond as quickly as possible to implement our future winning strategy.
See you soon! 🙋🏼♀️
Portuguese
Native or bilingual
Spanish
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal360° Communication ManagerFASHION AND COSMETICSJuly 2019 - December 2019 (6 months)Levallois-Perret, FranceProfessional products division for the brands Redken, Biolage, Matrix, and Mizani:• Creation of content for social media• Creation and writing of press releases and press kits• Production of creative content for various media (press, social media)• Implementation of paid digital campaigns• Media campaign deployment (press)• Implementation of PR strategy• Creation of briefs for agencies and follow-up (creative, graphic design, print, video)• Ideation and execution of communication operations around brands or products (events, influence)• Participation in event organization• Implementation of partnerships (influencer and brand)• Management of press and influencer mailings• Analysis and monitoring of media coverage• Analysis of social media KPIs for the 4 brands• Budget monitoring and adherence
- Groupe Orava- Les ÉclaireusesFashion & Lifestyle Web WriterPRESS AND MEDIAMay 2018 - October 2018 (6 months)Paris, France• Writing fashion and lifestyle web content with SEO optimization• Participation and monitoring of the editorial calendar• Creation of new concepts (videos/photos) for different platforms (YouTube/website)• Conducting interviews• Partnerships with PR agencies/designers/brands• Daily trend monitoring
- ZmirovPress Attaché AssistantTELECOMMUNICATIONSAugust 2017 - February 2018 (6 months)• Management of a portfolio of 5 brands (Havaianas France, Amazon Mode France, Fred Perry France, Rondinaud, and Reservoir Watches)• Writing press releases• Implementation of PR campaigns / communication strategies• Handling press requests• Analysis of media coverage• Management of press mailings to influencers/media
Recommendations
FU
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Education
- Master - Luxury MarketingEIML2019• Master spécialisé en marketing du luxe de la beauté et de la mode, validé en 2019 (titre reconnu par l'Etat, certifié de niveau 1 au RNCP). • Enseignements: marketing & marketing digital, communication & communication digitale, relations presse, évènementiel, merchandising, management, mediaplanning, packaging & design, international distribution, international advertising, sourcing, droit de la concurrence & consommation, analyse financière • Missions de consulting réalisées auprès de professionnels (Kusmi Tea, Castelbajac, Courrèges, Fusalp): redéfinir leur stratégie marketing et communication.
- Bachelor's Degree - Applied Foreign LanguagesSorbonne Nouvelle2016• Licence de Langues Étrangères Appliquées, spécialisée en affaires et commerce. • Langues: anglais et portugais. • Enseignements : communication, marketing, économie, droit, management, science du langage, stratégie, comptabilité, analyse financière.
Certifications
- European Computer Driving LicenceECDL2019