About Andreea
I'm a brand strategist with 10 years of experience helping founders and small businesses go from scattered ideas to clear, memorable brands.
My work lives at the intersection of strategy and language: positioning, naming, messaging, and website copy that sounds like you, not like everyone else in your industry.
I work with a small number of clients at a time, which means you get real thinking, not templates.
Strategic, collaborative, and fluent in both English and Spanish.
English
Native or bilingual
Spanish
Native or bilingual
Romanian
Fluent
Remote only
Primarily works remotely
Experience
- Cacao BatsCo-founder | Brand Strategist | Marketing StrategistJanuary 2025 - Today (1 year and 6 months)I work closely with people who are a bit obsessed with what they're building (in the best way😉). I focus on brand strategy and visual identity for businesses that are ready to go deeper than aesthetics.We're not a big agency nor solo freelancers. We're the sweet spot in between: senior-level thinking, small-team focus, and a process that actually feels human.What I do:Brand strategy · Verbal identity · Visual identity · Tone of voiceWho I work with:Purpose-driven businesses that are ready to invest in a brand that means something and want a team they can actually talk to.
- Queens in Armor PodcastCreator, Podcaster & HostOctober 2024 - Today (1 year and 9 months)Valencia, SpainI do it all: from brainstorming and creating content to hosting and producing episodes. My mission? To create a space where women can talk openly about their struggles, victories, and everything in between and to remind them that strength isn't about looking flawless, it's about showing up as your true self.
- Vernasche die WeltMarketing DirectorNovember 2023 - December 2024 (1 year and 1 month)
- Marketing Leader for Vernasche die Welt.
- Crafting and executing marketing strategies that bolster the company's objectives.
- Steering and nurturing the marketing team.
- Supervising marketing projects and campaigns.
- Undertaking market analysis and refining strategies drawing from these insights.
- Teaming up with other departments to assure uniform brand representation.
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Education
- Máster en Marketing e Investigación de MercadosUniversitat de València2019Máster en Marketing e Investigación de Mercados
- Licenciatura, PublicidadUniversidad de Las Américas (EC)2016Licenciatura, Publicidad