Andreea Oprea

• ▪ Lead, mentor and motivate a team of Key Account Managers to meet and exceed sales objectives;

• ▪ Creates sales strategy – sell in and sell out at country level, covering all channels;

• ▪ Manage the sales pipeline, ensuring accurate forecasting and timely deal closures;

• ▪ Collaborate with marketing, operations, nance to align sales eorts with business objectives;

• ▪ Get market insights from customers and data, leveraging the knowledge/trend inside organization;

• ▪ Collaborate with internal and external stakeholders to gain alignment on initiatives and growth plans at country level;

• ▪ Facilitate the executive level interfaces between company and the accounts where necessary;

• ▪ Develop business plans to ensure category strategy is reected at account level;

• ▪ Coordinate eCommerce strategy implementation based on brand and corporate goals;

• ▪ Drives channel/account trend analysis, assortment segmentation and competition activities in order to comply with accounts requirements and sell-out optimization;

• ▪ Coordinate accruals optimization and promo plans;

• ▪ Coordinate new product launches, campaigns, etc through channels working with marketing team;

• ▪ Overlook on sell in and sell-out plans per account developed by the team dening clear strategy, objectives and measurement (Account plans)

• ▪ Coaching team members to grow to the level of experience needed to become strong professionals with excellent service to customers;

• ▪ Developing capabilities to sustain team members into their growth in autonomy, accountability, empowerment;

• ▪ Designing tools and new ways of working to facilitate team objectives fullment;

• ▪ Preparing reports to present business status and building tools to support team eort in delivering business objectives;

• ▪ Negotiates annual distribution agreements with customers;

• ▪ Develop strong connection with customers based on trust and long term partnership.

• ▪ Develop, maintain and improve partnership with clients;

• ▪ Lead the development and execution of strategic account plans for high-value clients, ensuring alignment with overall business objectives and driving long-term growth for the company;

• ▪ Negotiating annual contract conditions, back rebates, marketing budgets, etc;

• ▪ Managing generated vs spent budgets per client, continuously analysing and inuencing sell in, sell out and used/needed budgets mix;

• ▪ Driving point of sale presence and activity;

• ▪ Developing, presenting and implementing yearly Account Strategic Plans for assigned accounts according to the agreed templates and time line;

• ▪ Preparing and presenting Quarterly Business Reviews to Sales Manager and Commercial Leader;

• ▪ Setting up targets for assigned customers towards achieving agreed business aims, including sales, costs, marketing mix, campaigns;

• ▪ Responsible for accurate Account Promotions plan;

• ▪ Managing products forecast, order fullment process together with Supply team;

• ▪ Analysing level of stock in client vs. sell-out performance and proposing to the customers corrective action (orders, promotional activities, etc.);

• ▪ Managing range distribution in physical stores and online store;

• ▪ Working closely with marketing team in order to follow the company strategy and boost sales;

• ▪ Identifying business opportunities;

• ▪ Lead the creation and execution of customized sales presentations and proposals, effectively communicating the value proposition and competitive advantages of the company's offerings

• ▪ Team up with Trade Sales Manager and Field team to communicate and implement our marketing plan all the way to store/shelf level;

• ▪ Mentor and coach junior-level account managers, sharing expertise, providing strategic guidance and fostering a culture of high performance and continuous learning within the team

• ▪ Coordinating a team of 3 Product Managers and 1 Assistant

• ▪ Working with my team in order to set up and implement the category strategy per product types, brands, suppliers taking into consideration the market trends and opportunities (where there is room for growth), compatibility with the main products, the main categories trends and sales history;

• ▪ Constantly analysing results vs plan and building the plan for the next month/quarter/year;

• ▪ Negociating the contractual terms with suppliers, managing the partnership;

• ▪ Working with retail team in order to implement our plans: sales regionals and our colleagues from the stores;

• ▪ Working with marketing team in order to implement marketing plans, with business development team for store openings, with online team for online extra range, specic campaigns, products launch, with supply chain and nancial teams in all aspects our input is needed;

• ▪ Constantly analysing competitors` online and oine actions, campaigns, products` prices and market trends;

• ▪ Identifying new suppliers and brands;

• ▪ Taking actions in order to improve stock inventory days, old stock, sales;

• ▪ Monitoring and delivering activity reviews, measured against agreed targets;