Freelancer profile translated to English.
Back to original languageAbout Andrea
Design with strategy, soul, and technology ✨
With over 10 years of experience, I help brands and editorial projects connect emotionally with their audience through solid graphic design and illustration with its own identity. My profile combines the strategic vision of Art Direction with the agility of generative AI, offering high-impact results in optimized times🚀.
What do I bring to your project?
My professional goal:I seek to collaborate with purpose-driven brands and publishers who value visual sensitivity and technical efficiency. Whether for a comprehensive rebranding or to illustrate a universe the client has in mind, my approach is always the same: to make your project not only look good, but feel unique and work well💫.
Spanish
Native or bilingual
Galician
Native or bilingual
English
Conversational
Can work on-site
Vigo (up to 50km)
Experience
- SELUNA STUDIOCHILDREN'S ILLUSTRATOR & CONTENT CREATORARTS AND CRAFTSJanuary 2025 - Today (1 year and 7 months)Vigo, SpainDesign and illustration of decorative prints, illustrated books, and personalized stationery with a tender and magical style.Creation of emotive visual content using generative AI (Midjourney + sensitive retouching) to maintain brand coherence and storytelling.360º digital marketing management: SEO positioning on Etsy/Amazon, organic strategies on Instagram, community growth, and direct sales.Integral branding of own project: visual identity, packaging, seasonal campaigns, and e-commerce optimization.Results: Active community on Instagram with high engagement, consolidated presence in marketplaces, and recurring sales of illustrated products.
- ÓCULOS ÓPTICAHEAD OF COMMUNICATION AND DIGITAL MARKETINGJanuary 2017 - January 2024 (7 years)For over 7 years, I managed the communication and digital marketing for Óculos Óptica, boosting their online presence and improving the brand image in both digital and physical environments.Among my main achievements and responsibilities are:✅ Design and complete development of the company's two online stores:• oculosoptica.com• harppercollection.comBoth created on Shopify, with special attention to user experience and conversion.✅ Comprehensive management of social networks (Instagram, Facebook, and TikTok), with content aligned to the brand identity and adapted to each channel.✅ Coordination with suppliers to maintain an updated, attractive, and competitive product catalog.✅ Creation of graphic materials for the sales team (such as informative PDFs about products and promotions).✅ Design of visually attractive signage for the physical point of sale, strengthening the omnichannel strategy.✅ Management of corporate email, ensuring fluid and professional communication with clients and collaborators.
- La ballena que va llena, K-PPEL y CrealtiaINTERN AND JUNIOR DESIGNER AT ADVERTISING AGENCYEDUCATION AND E-LEARNINGJanuary 2011 - September 2016 (5 years and 8 months)Vigo, SpainIntern and junior designer at an advertising agency (La ballena que va llena): creation of 360° campaigns, branding, and printed materials.Graphic designer and video editor at K-PPEL Profesional (cosmetics) and Crealtia Contenidos Digitales: layout, illustration, product photography, and editing.Community Manager: management of early social networks and web development.
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Education
- Degree in Fine ArtsUniversity of Vigo2010Grado en Bellas Artes
- Master's Degree in Advertising Art DirectionUniversity of Vigo2011Máster en Dirección de Arte Publicitaria