Freelancer profile translated to English.

Description

Visibility in the digital space is not a given. Complex technical and service content must be understood by people and found by search engines. Knowledge-based brand communication is the core competence of simplytold.

As a qualified natural scientist (Dr. rer. nat.) and certified journalist (FJS — Freie Journalistenschule Berlin), I have been working at the interface of editorial standards and digital discoverability for over 11 years. I support agencies and in-house marketing teams with content concepts and production.

Strategically planned. Editorially developed. Factually sound.

Content Services:

• Editorial Content

• Content Marketing

• SX Services – AEO, SEO, SXO (Answer Engine Optimisation, Search Engine Optimisation, Search Experience Optimisation)

• Schema Markup

• Strategic Communication Analysis for Business and Knowledge Content

• Project work for complex technical and knowledge communication

Work samples: simplytold.de

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

House of Yas
Content Strategist & Freelance Editor
PRESS AND MEDIA
October 2016 - February 2025 (8 years and 4 months)
Berlin, Germany
Content marketing and SEO texts for a Cologne-based digital agency with renowned corporate clients from media, finance, aviation, and other industries. Focus: large-scale, search engine-optimized technical and service content. Editorial conception and implementation of complex B2B communication tasks.
SEO Content Marketing Editing Technical Articles B2B Marketing
Testberichte
Freelance Editor
PRESS AND MEDIA
May 2015 - December 2025 (10 years and 7 months)
Berlin, Germany
Editorial work for a high-reach consumer portal. Testberichte.de supports consumers with qualified, independent product information. Over 6,000 product assessments in various formats. Focus: service journalism content, SEO-optimized content, structured product communication for a wide range of topics.
Editing Technical Articles Research CMS Wordpress
simplytold
Content Strategist & Freelance Editor
PRESS AND MEDIA
August 2014 - Today (12 years)
Berlin, Germany
Knowledge-based brand communication for agencies and in-house marketing teams. Editorial content, content marketing, SX services (SEO/AEO/SXO), schema markup, strategic communication analysis. Focus: complex technical, knowledge, and service content for digital channels. Analytically conceived, editorially developed, precisely implemented. Remote, Berlin.
Content Strategy SEO Content Marketing Editing Technical Articles

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Dr. rer. nat.
JMU Würzburg
2001
Interdisziplinär angelegtes Studium der Geologie/Paläontologie. Studieninhalte aus den Fachbereichen Geologie, Paläontologie, Geophysik, Biologie, Chemie, Geographie, Mineralogie. Note: magna cum laude

Freelance Journalist
Freie Journalistenschule Berlin
2020
Text & Conception Online Journalism Journalistic Writing Corporate Publishing Research Editing Media Law Interviews Editing Information Architecture

Andreas Sackmann, Dr. Rer. Nat

Content Strategist · Freelance Editor

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