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Description

Hi 👋, I'm Andreas.

Brief & concise:

✅ 14+ years of digital product development

✅ 8+ years agency experience, 6+ years UX team leadership

✅ 3+ years as UI/UX freelancer

✅ Works agile – with method, clarity, and attitude

✅ Lean UX & Design Sprints as a methodological framework

✅ No blabla – just well-founded, user-centered practice

For over 14 years, I've been designing digital products – as a UX specialist, conceptual designer, and optimizer. I learned this at Furtwangen University of Applied Sciences: OnlineMedien B.Sc.

I spent over 8 years at an e-commerce agency, more than 6 of them as Head of UX. For over 3 years, I've been working as a UI/UX freelancer – for teams that want substance, not show.

I work agile: understand, test, adapt. What doesn't work, gets cut. Trust, clarity, and open communication are non-negotiable for me.

Lean UX and Design Sprints provide the framework: structured, focused, user-centered. Decisions are based on insights, not gut feelings.

The goal is clear – even if the outcome is initially open. The journey is crucial: with method, with experience, and with a team that understands and acts.

What I bring:

👯‍♂️ Sharpening target groups (Personas, Customer Journeys)

📋 Requirements Engineering – understanding, structuring, prioritizing requirements

💡 Developing ideas and making concepts concrete

🧱 Building prototypes and wireframes

🎨 Developing UI and UX designs

📐 Setting up design systems

🚀 Finding and leveraging conversion potentials

Let's create digital products together that your customers and you will love.

I look forward to hearing from you.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Stadtkreis Karlsruhe (up to 50km)

Murrelektronik GmbH
AI-powered Knowledge Hub for Technical Documentation
TECH
February 2023 - Today (3 years and 6 months)
Stuttgart, Germany
Global market leader in automation technology. 3,000 employees, represented in 50 countries.

Thousands of technical documents, scattered across various systems. Service technicians, purchasing agents, and project planners lose valuable time searching for the right information. How can complex questions be answered in seconds?

An AI-based knowledge hub with conversational UI was designed: users ask questions in a chat, Murrelektronik Intelligence answers in real-time. Citations create trust, highlighting relevant passages saves reading time. Multi-document search finds connections across manuals, filters narrow down results, and multilingualism makes knowledge globally accessible. A feedback loop continuously improves answer quality. Result: 80% faster information retrieval.
Conception User Experience Design Design System UI/UX Design User Interface Design
Finanzfluss
Smart Companion for Clear Financial Decisions
BANKING AND INSURANCE
September 2023 - January 2024 (4 months)
Berlin, Germany
Germany's largest financial YouTube channel. Community-driven product development with feature voting.

Financial data is scattered: checking account at one bank, call money at another, securities account at a broker. Anyone who wants to know how much is really there clicks through an average of 4.5 apps. The Finanzfluss Copilot bundles everything in one place: What's there? What has changed? The basis for informed decisions that don't come from gut feeling but from looking at the big picture.

Conception and user interface design with complex data visualization in the Finanzfluss Copilot (Web & Mobile). Sankey diagrams visualize cash flows, benchmark comparisons position personal performance, and breakdowns by industry and region reveal concentration risks. Plus dividend tracker with forecasts, budget tracking with automatic categorization, and tax module for savings allowance and advance tax. The important information stands out, details are just a click away.
Conception User Interface Design User Experience Design
Pharmakon
PharmaPilot: Tablet App for Pharmaceutical Sales Representatives
PHARMACEUTICALS INDUSTRY
January 2025 - Today (1 year and 7 months)
Karlsruhe, Germany
Mobile CRM solution for pharmaceutical sales teams. Omnichannel, GxP-validated, GDPR-compliant.

Pharmaceutical sales representatives on the go: doctor visits, product presentations, documenting conversations. And all compliantly. Those using paper or desktop CRM lose time between appointments.

Tablet app for sales operations: customer history at a glance, e-detailing for product presentations, recording visit reports on-site. Offline capable, synchronizes automatically. Sales reps work more efficiently, and the internal sales team always has up-to-date data.
User Experience Design User Interface Design