About Andreas
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- Andreas Kienle Freelancer GrafikdesignerFreelance Art DirectionREAL ESTATEJanuary 2018 - Today (8 years and 7 months)München, GermanyI am Andreas, a Diplom-Graphic Designer from Munich with over 18 years of professional experience in communication design. I develop visual brand identities that are clear, reduced, and functional – for print and digital media.My focus is on corporate design, branding, and holistic design solutions. I design both analog and digital, working with a minimalist, structured approach and a high standard for design, typography, and visual clarity. The goal is to make brands visible and communicate complex content understandably.I guide projects from naming and logo design to visual identity, catalogs, brochures, business stationery, and online presence. This results in consistent brand images that function long-term and create recognition value.My clients include medium-sized companies, agencies, start-ups, and established companies from various industries. As a freelance graphic designer in Munich, I work on a project basis as well as in long-term partnerships.On my website, you will find a selection of my work in the fields of graphic design, corporate design, and communication design. With well-thought-out design, clear structures, and memorable visuals, I develop branding and design solutions that strengthen and make brands visible.Services in Graphic Design & Communication DesignLogo Development & Logo DesignCorporate Design & Visual IdentityBranding & Brand DevelopmentDesign Manual & Style GuidesIcons & SymbolsPackaging DesignCampaigns for Web & PrintBusiness StationeryCatalogs & BrochuresEditorial DesignPoster Design, Posters & SignsAdvertisements & BannersMerchandising
- GMX, WEB.DEOnline Art DirectorFASHION AND COSMETICSFebruary 2016 - May 2017 (1 year and 3 months)München, GermanyMy focus is on aesthetic, reduced design, clear typography, and imagery that conveys brand values and presents products in a high-quality manner. I develop social media visuals, ads, web banners, and campaign-related graphics that attract attention while remaining brand-compliant.I work strategically and reliably – from the initial concept through design to final deployment for various formats and platforms (Instagram, Facebook, Pinterest, Web). I pay special attention to recognizability, consistency, and conversion-focused design in the beauty sector.My clients are cosmetic brands, start-ups, agencies, and e-commerce companies that value professional design, clean execution, and smooth collaboration.Focus areasSocial Media Graphic Design (Posts, Stories, Reels Covers)Banners & Display AdsCampaign Graphics for Cosmetics & BeautyBrand and Product VisualizationFormat and Platform AdaptationsCorporate-compliant Design for Digital Channels
- Serviceplan I Saint Elmo'sArt DirectorDIGITAL AND ITDecember 2014 - January 2016 (1 year and 2 months)München, GermanyCLIENTS:Vodafone-Kabel Deutschland, Steiff, Sofort AG, Stadtwerke München.> Support in creating presentations> Creation of packaging design> Graphic preparation of user manuals> Image retouching and clipping> Processing of business stationery (business cards / letterheads)> Creation of advertising materials (flyers, banners, brochures, etc.)> Design and professional implementation of print ads and flyers
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Education
- Diploma Bachelor's degree in Graphic Design, Corporate Design & AdvertisingU5 Academy Munich2001Vermittlung von gestalterischen Grundlagen und Darstellungsmethoden im Bereich Grafik Design für Offline und Online. Erweiterung und Vertiefung der gestalterischen und theoretischen Grundlagen Art Direction. Diplomarbeit aus den Bereichen Grafikdesign, Corporate Design & Werbung / Grafiker.
- Art Directors ClubMCAD, Munich2013