Freelancer profile translated to English.

Description

Executive Creative & Production Leader for global brand initiatives

I support brands looking to scale their creative impact, professionalize their production processes, and consistently roll out global campaigns across all touchpoints. With over 12 years of experience at adidas (USA & Global), ABOUTKOKOMO, and international consumer goods brands, I bring the perfect combination of Creative Direction, Production Leadership, and Brand Strategy.

What makes me special? I combine creative excellence with operational precision: from idea development to final execution, I lead teams, agencies, and stakeholders to efficiently bring strong creative visions to life – on time, on budget, on brand.

I specialize in:

Global Marketing Campaigns & Creative Production (USD 10–15 million MWB p.a.)

Brand Strategy, Storytelling Frameworks & GTM Planning

High-profile Collaborations & Talent Management

(Kanye West, Pharrell, Beyoncé, Blackpink, Messi, and many more)

Creative Direction & Art Direction for digital, social, and traditional channels

Event Experience & Activations (World Cups, Olympics)

Building creative structures, workflows & global production guidelines

Leading interdisciplinary teams & agency management

Brand Building for new markets (NA/EU)

I deliver results that sharpen brands, accelerate processes, and make creative quality scalable – from campaigns and events to global brand playbooks.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Berlin (up to 10km), Nürnberg (up to 50km), München (up to 50km), Frankfurt am Main (up to 10km)

Dreaming Sunset Inc
Sr. Advisor
AGRICULTURE
December 2023 - Today (2 years and 6 months)
Los Angeles, United States
• • Developing the brand narrative for North America
• • Lead brand building process and Brand Management
• • Brand Communications
• • Brand Partnerships / Collaborations
• • Creative Direction /Art Direction
• • Strategy and GTM
• • Social Media (IG, YT, LinkedIn)

Being the interim CMO for Dreaming Sunset while the start up was founded. Worked on 360 marketing and developed the brand play book.
branding go-to-market-strategy branding
ABOUTKOKOMO
Director Strategy & Business Development
CULTURE
April 2023 - April 2025 (2 years)
Berlin, Germany
• • Developed and executed innovative brand strategies.
• • Managing and leading teams.
• • Led cross-functional teams to deliver integrated marketing campaigns across digital, social, and traditional media.
• • Created compelling storytelling frameworks that enhanced brand positioning and differentiation.
• • Broad industry network globally including creative talent.
• • Building agency hubs in Cape Town & Los Angeles.
Network branding Idiation Business development Collaboration
Adidas America
Sr.Lead Production / Creative & Production
SPORTS
January 2018 - March 2023 (5 years and 2 months)
Los Angeles, United States
• • Managing & execution of global marketing campaigns.
• • Managing and leading a team of Producers, Art Directors & Graphic Designers.
• • Responsible for 10m-15m MWB per anno.
• • Setting up new collaboration like Jeremy Lorenzo (FEAR OF GOD)
• • Creative Shoot & Production
• • Establishing Global Production Guidelines
• • Broad industry network globally including agencies, creatives, photographers.
• • Experience working with high level artists and athletes such as:
• • Kanye West, Pharrell Williams, Beyonce, Black Pink, Lionel Messi, James Harden, Jerry Lorenzo, Paul Pogba, etc.
Video production Post production pré-production Budgeting Legal