Freelancer profile translated to English.
Back to original languageAbout Andreas
Founder & Ex-CEO with successful 7-figure exit
Are you looking for an expert who delivers concrete results and uses your time and money efficiently?
Feel free to book a free 15-minute call with me and we'll look at your problem together - without any uncomfortable sales tactics!
I am Andreas, an experienced e-commerce expert with a proven track record in building and scaling digital business models. My specialization lies in market penetration and revenue growth through innovative online marketplace strategies and customer-centric product development.
With over 15 years of experience in digital product development, tech, and e-commerce, including 6 years as Managing Director (from founding to exit), I am ready to help you achieve your business goals.
My expertise includes:
- Amazon Marketplace Strategy:Well-thought-out strategies that will bring your business to the top on Amazon.
- Amazon FBA & FBM
- Amazon Vendor Central
- Amazon SEO:Improving your product placement and visibility.
- Amazon PPC Campaigns:Effective advertising campaigns with good ROAS
- Amazon Ads / Advertising (PPC, SP, SB, SD)
- Product Listings Optimization:Appealing and converting product listings.
- E-commerce Growth:Strategies for sustainable growth and expansion.
- E-commerce Setup:Building and optimizing your e-commerce solution.
- Fulfillment Setup:Optimizing your logistics and delivery processes.
- Shopify Setup:Setting up and scaling your Shopify store.
- Conversion Tracking Setup:Precise tracking for data-driven decisions.
- Conversion Optimization (CRO):Increasing your conversion rates.
- E-commerce Consulting / E-commerce Management:Comprehensive consulting and management for sustainable success.
- JTL Wawi & Billbee:Help with setup & extensions
- Process Automation with Zapier
German
Native or bilingual
English
Fluent
Can work on-site
Stuttgart (up to 20km)
Experience
- FoxagonAmazon & Ecommerce ConsultingCONSULTING AND AUDITSJune 2016 - Today (10 years)
- LuxshieldManaging Director & FounderE-COMMERCEAugust 2017 - June 2023 (5 years and 10 months)Konstanz, BW, GermanyAutomotive & bicycle accessories, specifically paint protection films. Market-leading provider and manufacturer of paint protection kits, reflector stickers.ACTIVITIES
- Overall management of Luxshield with a focus on product development, e-commerce strategy, and strategic market positioning
- Leadership and development of a team of 10 employees, talent development, and implementation of OKR management principles
- Control of operational processes, development of quality standards, ensuring competitiveness and innovation
- Responsibility for sales channels B2B, retail, marketplaces (primarily Amazon) & online shop Management of key projects for product innovation, market launch, and development of the entire Amazon marketplace strategy
- Coordination of marketing campaigns and CRM strategies for customer loyalty and revenue growth
- Expansion into European markets and management of international sales activities
- Creation of a comprehensive bottom-up financial model including dynamic and adaptable forecast
SUCCESSES- Consistent revenue growth and market leadership through D2C sales and e-commerce strategies; achieving 6- to 7-figure revenues.
- 7-figure exit after 6 years, stable ±50% CAGR.
- Conversion rate in the Luxshield webshop increased by 40% annually.
- AOV increased by 10% annually.
- Above-average ROAS of >1000% on Amazon.
- Development of an affordable second brand for competitive displacement; consistent CM1 margin.
- Development of an Airtable PIM solution for extensive product and vehicle data, including automatic nesting optimization logic
- Foodo AGChief Marketing Officer (CMO) / Co-FounderDecember 2014 - February 2016 (1 year and 2 months)Foodo was an online supermarket in the Lake Constance region of Germany that delivered fresh and reliable groceries directly to homes. Customers could conveniently order from home, work, or on the go, without travel time or waiting. Foodo emphasized environmental protection by minimizing unnecessary packaging and delivered within five hours of order placement. ACTIVITY- Digital product development of an online supermarket- Development and implementation of an innovative UX/UI design for the online supermarket, from product search to checkout.- Development of corporate design, vision, mission- Comprehensive user research in lab, live environments, and customer interviews to create a unique customer experience for digital grocery shopping.- Implementation of a personalized marketing strategy integrating CRM, advertising, and shop experiences.- Use of technical tools and data analysis to create and manage targeted marketing campaigns.• UI/UX development of the in-house app for place, pick, pack & delivery. SUCCESSES- Successful development of the user interface and user experience, leading to a CVR of >6% and an AOV >€50, high NPS (71%), and repeat customer rate.- Development and launch of a customized marketing strategy (local performance marketing, out-of-home campaigns, mailings, events), which was fundamental to building the customer base. From launch (September 2015) to my departure in February 2016 (6 months), €74k in revenue was generated from 1430 orders.
Recommendations
Be the first to recommend Andreas
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor of ArtsKonstanz University of Applied Sciences - University of Technology, Economics and Design2016Bachelor of Arts (B.A.), Business Administration