About Andrea
I'm an award-winning Creative Director with experience leading campaigns across digital, TV and OOH platforms for brands like, Coca-Cola, American Express and Mercedes-Benz among others. Skilled in crafting stories and data-driven strategies that drive engagement and build audience trust. A problem-solver with a proven ability to manage cross- functional teams, execute end-to-end campaigns, and deliver results. I firmly believe that, to create something new, you must break conventional boundaries.
Spanish
Native or bilingual
English
Native or bilingual
French
Basic
Portuguese
Basic
Can work on-site
Madrid (up to 50km)
Experience
- FREELANCECREATIVE DIRECTORSeptember 2024 - Today (1 year and 9 months)• Delivered ad campaigns across digital platforms driving measurable growth, optimized multi-channel creative assets to connect with diverse audiences, ensuring cohesive messaging, developed brand strategies and UI designs, etc.• Oversaw multiple projects simultaneously by coordinating timelines and resources. graphic design• Adapted creative strategies for evolving client needs during project development and meet client requirements.• Directed brainstorming sessions and concept development to deliver innovative creative solutions. Assist clients
- MRMASSOCIATE CREATIVE DIRECTORMay 2021 - September 2024 (3 years and 4 months)• Clients: Movistar, Coca-Cola Company, Starbucks, Microsoft, Netflix, Disney, Mastercard, Oscar Mayer, Schär… strategic thinker• Led 360 campaigns integrating TV spots, digital assets, OOH, and CRM strategies, with a focus on building audience trust and brand relevance.• Supervised cross-functional teams to deliver innovative storytelling while maintaining brand consistency across channels.• Spearheaded creative ideation and user-centric design for newsletters, UI interfaces, and web assets, driving increased engagement and usability. resolving issues• Evaluate trends, assess new data and keep up to date with the latest marketing techniques and emerging technologies.• Presented creative concepts and new business pitches, contributing to strengthening client relationships and enhanced pitch presentations with compelling visuals and persuasive narratives.• Mentored junior designers, fostering their professional growth and enhancing team productivity. marketing communications leadership• Refined creative processes for efficient workflow management, reducing production timelines while maintaining quality standards.
- PublicisSENIOR DIGITAL ART DIRECTORNovember 2020 - April 2021 (5 months)Spain• Clients: Mercedes-Benz, VISA, BMW, Fundación Telefónica, Audible…• Conceptualized creative ideas during brainstorming sessions and produced visually engaging content. Digital experience• Enhanced brand storytelling through innovative visual strategies, ensuring alignment with client goals.• Coordinated cross-department collaboration to streamline project execution and enhance creative outputs.• Implemented artistic vision to give art purpose and meaning.• Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.• Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with client goals.• Optimized creative assets for web use by employing best practices in file formats, compression techniques, and mobile responsiveness considerations.
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Education
- DOUBLE BA, MEDIA COMMUNICATIONS, ADVERTISING AND PRCEU San Pablo UniversityDOUBLE BA, MEDIA COMMUNICATIONS, ADVERTISING AND PR
- Art DirectionMiami Ad School