Andrea Seidel

As an experienced marketing expert, I conceptualize and implement innovative 360° marketing campaigns – from classic lead generation and integrated communication measures to strategic Account-Based Marketing (ABM) programs. My range of services includes events, print and online marketing, workshops, webinars, as well as storytelling and content creation for B2B target audiences.

My focus is on the conception of tailor-made campaigns and content that are specifically geared towards marketing automation and sustainable lead nurturing processes. Furthermore, I create market and trend analyses, analyze customer behavior, and develop personas for the design of targeted marketing strategies.