Freelancer profile translated to English.
Back to original languageAbout Andreas
PERFORMANCE MARKETING STRATEGY & IMPLEMENTATION FOR B2C & B2B
I am a Performance Marketing Expert with 8+ years of experience in scaling campaigns. My focus:Measurable resultsrather than metrics that look good but don't deliver direct value & revenue.
WHAT I DO:
- Performance Marketing Strategy & Implementation: Meta Ads, Google Ads, SEA Optimization
- Conversion Tracking & Attribution: GA4, Meta Conversions API, Server-Side Tracking
- Campaign Setup & Optimization: Structure for Maximum Controllability
- Interim CMO / Strategy: Strategic consulting at C-level for 30-90 day projects
- Content Marketing & SEO: Integrated strategies for Long-Term Growth
MY STRENGTHS:
- Cross-Channel Strategy: Not just ads, but a holistic view of the company's marketing
- **Holistic Marketing**: Integration of Paid, Organic & Community – from performance ads to SEO/Content to Social Media. I consider the entire customer journey and ensure that all channels work together instead of in isolation. This also includes tracking setup, marketing automation, and the connection of branding with measurable performance goals.
- Industry Experience: E-commerce, Fintech, Digital Services, Real Estate, Media, SAAS + quick onboarding into new fields
- Remote & On-Site: Flexible collaboration, fast communication
SPECIAL FEATURES:
âś… Strategic sparring at eye level. Not just running campaigns, but understanding business goals
âś… Transparent reporting with concrete recommendations for action. No Excel graveyards
âś… Continuous Optimization & Testing: Weekly adjustments instead of monthly reports
âś… Co-Founder/CMO Background. I know both sides of the table and speak the language of founders & managing directors.
German
Native or bilingual
English
Native or bilingual
French
Basic
Can work on-site
Berlin (up to 50km), Hamburg (up to 50km), Stuttgart (up to 50km), Köln (up to 50km), München (up to 50km)
Experience
- Mayer EMIDigital Marketing & Brand StrategyJanuary 2026 - Today (5 months)Berlin, Germany
Strategic development and implementation of the digital marketing strategy for an Austrian synthesizer manufacturer with a focus on B2C.
Key Tasks & Results:- Building and scaling international brand awareness for the company
- Development and management of content marketing strategies for specialist retailers, distributors, and end customers in the DACH region, Europe, and North America
- Conception and execution of digital campaigns for product launches and trade fair appearances (Superbooth, NAMM) with measurable ROI
- Strategic partnership management with international audio dealers (Thomann, Andertons, Schneiders Laden) and distributors
- Creation of product marketing content for technical target groups: video demos, sound design tutorials, feature showcases
- SEO optimization and performance marketing for specialized music tech target groups
- Community building and social media management for professional musicians, producers, and sound designers
- Diverse B2B & B2C Kunden (DACH-Region)Performance Marketing FreelancerJanuary 2020 - Today (6 years and 5 months)Berlin, Germany
Independent Performance Marketing Freelancer for B2B and B2C clients in the DACH region.
Key Tasks & Results:- Execution of LinkedIn, Meta, and Google Ads campaigns for customer acquisition and lead generation
- Development of recruiting funnels including social media content for employer branding
- Full-service digital marketing: SEO, SEA, social media management, and web design
- Simultaneous management of 10+ client accounts in various industries
- Industries: Finance, Insurance, Dental, Real Estate, Recruiting
Result: Over 8 years of demonstrable success with measurable campaign results and long-term client relationships. - DUOBLOQ Energie GmbH & Emig GmbHMarketing ConsultantMay 2024 - September 2025 (1 year and 4 months)
Comprehensive marketing strategy and implementation for B2B energy companies in the DACH region.
Key Tasks & Results:- Development and execution of Google Ads campaigns for B2B lead generation in the energy solutions sector
- Conception of effective lead generation funnels: Optimizing the customer journey from awareness to conversion
- Implementation of comprehensive SEO strategies and website optimization for improved organic visibility
- Strategic social media consulting and performance-oriented marketing guidance for management teams
- Regular performance analysis and reporting for stakeholders
Industry Focus: Renewable energies, B2B solutions, sustainability sector.
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Education
- BA - Media TechnologyTechnische Universität Ilmenau2017Nach meinem Abschluss als Medientechnologe habe ich mich voll und ganz auf Online-Marketing spezialisiert. Schon vor meinem Studium habe ich mich intensiv mit digitalem Marketing, SEO, Social Media E-Mail Marketing und Webseiten beschäftigt. Diese Themen begeistern mich, da hier Kreativität, Analytik und Technik zusammenkommen. Inzwischen konnte ich in verschiedenen Projekten meine Fertigkeiten in diesen Bereichen unter Beweis stellen. Egal ob es um die Optimierung von Websites, die Erstellung von Social-Media-Kampagnen, Performance Marketing oder Social Recruiting geht - Online-Marketing ist meine Leidenschaft. Ich setze gerne innovative Technologien ein, um für meine Kunden die bestmöglichen Ergebnisse zu erzielen. Mein Wissen rund um digitale Trends und Entwicklungen baue ich ständig durch Weiterbildungen aus. So bin ich immer auf dem neuesten Stand, wenn es um erfolgreiches Online-Marketing geht. Kreativität gepaart mit analytischem Denken - das ist es, was mich motiviert. Ich freue mich darauf, meine Fähigkeiten zukünftig in neuen spannenden Projekten einzusetzen.