Freelancer profile translated to English.

Description

💡 I help brands create ideas that truly perform on platforms (and not just 'pretty' campaigns).

Senior Creative Strategist & Copywriter, I have 10 years of experience across agencies (Havas Paris, Innocean), freelance (BETC, Publicis, VML, Mazarine, Edelman...), and platforms (Snapchat, Pinterest).

👉 My expertise: designing social-first campaigns and initiatives that integrate into usage patterns and generate impact.

I've worked for brands like Coca-Cola, LVMH, EDF, La Poste, Kia, and Aides, on very diverse issues (launches, branding, content, influence, activation...).

Specifically, I can assist you with:

• 360 Campaigns & Brand Activations

• Social Media Strategies (editorial line, formats, influence, creators)

• Creative Concepts & Brand Territories (big idea, tone of voice)

• Writing (films, scripts, social & digital content)

• Production Support (shoots, guidelines, post-production)

• New Business (strategic & creative thinking)

✔️ Comfortable working independently or in a team

✔️ Fast, structured, and solution-oriented

✔️ Both strategic and highly operational

See you soon 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Snapchat
Creative Strategist
April 2025 - February 2026 (10 months)
Paris, France
At Snapchat, I supported agencies and brands by leveraging platform insights to guide creative and strategic teams:

• Development of social-first creative frameworks based on real user behaviors and platform insights.
• Translation of cultural trends and insights into impactful strategic directions and creative ideas.
• Development of immersive activations (Lenses, AR, native formats, creator partnerships) to enhance campaign performance.
• Creative and strategic recommendations to enrich briefs and optimize executions.
• Facilitation of creative monitoring through my weekly #SnapInsider series (best practices, trends, case studies).
• Acting as a liaison between creative, marketing, and product teams to ensure project coherence, impact, and quality.
INDEPENDANT
Creative Strategist & Copywriter
January 2024 - Today (2 years and 5 months)
Paris, France
As a freelancer, I assist various agencies (BETC Fullsix, BETC Paris, Auditoire, Havas Paris, Publicis, VML, Mazarine, Edelman, Agence Bronx, Gangstères, Legend Group...) on strategic and creative projects from A to Z:

• Idea and concept development: brand platforms, 360 campaigns, brand content, and creator collaborations.
• Strategic thinking: brand platforms, editorial lines, social media mechanics, and influencer strategies.
• Creative oversight of productions: writing, storyboards, guidelines, and shoot supervision.
• Participation in pitches: strategic recommendations, creative territories, and full proposals.
• Design of social initiatives and activations: native formats, social-first storytelling, cultural operations, and creator ecosystems.
INNOCEAN WORLDWIDE FRANCE
Copywriter
DIGITAL AND IT
November 2020 - December 2023 (3 years)
Paris, France
For Hyundai, Kia, Aides, Post-it, La Poste, UCAR:

At Innocean, I supported several brands in the conception and deployment of high-visibility social, digital, and integrated campaigns:

• Conception and management of social media, digital, and advertising campaigns, aligned with brand objectives and audience insights.
• Creation of social-first ecosystems: recurring video formats, collaborations with creators, influencer programs, and always-on content strategies.
• Creative supervision of productions: writing, preparation, shoots, direction, and content delivery.
• Collaboration with creators and influencers to enhance the cultural impact and reach of campaigns.
• Participation in pitches (new business): strategic thinking, creative ideas, and brand territory development.
• Development of agile and production-efficient concepts (e.g., Kia Sportage Black Edition, campaign conceived without shooting from an existing asset).