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Andrea SchindlerAS

Andrea Schindler

Owner

€900/day
Bad Kreuznach, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Andrea

For over 20 years, I have been bringing brands to where purchasing decisions are made: at the point of sale. As a self-employed marketing and project manager, I take on interim mandates and projects in brand, trade, and POS marketing – from concept to finished production, managed independently.

My focus is in the beauty and consumer goods industry. For brands such as Davidoff, JOOP!, JIL SANDER, Calvin Klein, Marc Jacobs, Lancaster, 4711, and Baldessarini, I have developed and realized POS displays, window decorations, GWPs, giveaways, sales and training materials, as well as cooperative and launch promotions.

I think about marketing from the results perspective and manage the entire marketing mix – including sourcing, production, logistics, and the management of creative agencies and service providers. Additionally, I built my own brand and online shop with VJORA.

How I can support you:

• Interim Brand & Trade Management
• POS Promotions, Displays & Window Decorations
• Development & Production of GWPs, Giveaways, and Sales Materials
• Cooperative, Launch & Sales Promotions
• Conception & Management of Events and Training
• Management of Agencies & Service Providers, Budget Control
• Setup & Support of Online Shops and Digital Marketing

Currently open for interim and project mandates. Are you looking for someone who not only plans marketing but also takes responsibility for its final implementation? Feel free to write to me.
  • German

    Native or bilingual

  • French

    Basic

  • English

    Fluent

Can work on-site
Bad Kreuznach (up to 50km)

Experience

  • Mäurer & Wirtz
    Project Manager
    FASHION AND COSMETICS
    February 2019 - January 2021 (1 year and 11 months)
    Stolberg, Rheinland, Germany
    4711 Acqua Colonia & Baldessarini Perfumes:
    - Development & implementation of POS displays
    - Development & implementation of window decorations
    - Development & implementation of gift-with-purchase items
    - All productions managed independently
    - Organization of an international training event
    - Development & implementation of training and sales materials
    Product Development Project Management Branding Trade Marketing Print Communication
  • Coty
    Interim Manager
    LUXURY GOODS
    May 2006 - December 2007 (1 year and 7 months)
    Mainz, Germany
    Interim Brand Management for DAVIDOFF PARFUMS & CERRUTI FRAGRANCE
    - Development & implementation of cooperative promotions with trade partners "Beauty Alliance & Wir für Sie"
    - Sourcing & production of all POS materials (banners, promotional stands, staff outfits, gift-with-purchase items, displays, etc.)
    - Development & implementation of sales folders
    - Coordination & support of logistics/sales/trade
    - Organization of sales competitions & events
    - Organization of the launch promotion "Kenneth Cole" at Douglas (special decoration of a Harley Davidson in 25 stores)
    - Undertaking several other projects in trade and brand management
    Trade Marketing Project Management Brand Management Print Communication Event Management
  • Andrea Schindler Projektmanagement
    Managing Director
    HEALTH AND WELLNESS
    January 2006 - Today (20 years and 5 months)
    Bad Kreuznach, Germany
    Brand Management
    Development and implementation of POS promotions
    Development and production of all relevant materials (media, GWPs, giveaways, displays, etc.)
    Organization and implementation of events
    Management of creative agencies and other service providers
    Interim management
    Setup of own online shop including all marketing-relevant tasks
    References Cosmetics (excerpt): Davidoff, Joop!, JIL SANDER, CALVIN KLEIN, Marc Jacobs, Lancaster, 4711, 4711 Acqua Colonia, Baldessarini
    Brand Management Branding Content Marketing Project Management

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Education

  • Marketing Specialist
    HAMBURGER AKADEMIE FÜR FERNSTUDIEN
    2004
    Marketing-Fachkauffrau
  • University of Applied Sciences LUDWIGSHAFEN UNIVERSITY OF APPLIED SCIENCES
    1999

Skill set

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