Freelancer profile translated to English.

Description

Meta Ads Freelancer with agency and in-house experience (Parship Group, XING). Since 2023, I have been supporting e-commerce brands and agencies with scaling, creative strategy, and lead generation: scaled budgets from €3,000 to €30,000 monthly, tested over 500 creatives, generated up to 3,000 leads per month. Data-driven, structured, and with a clear focus on performance.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Korean
Conversational
Polish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelancer
Freelancer Meta Paid Social Advertisement and Creative Strategy
DIGITAL AND IT
January 2023 - Today (3 years and 6 months)
Osnabrück, Germany
E-commerce | Agencies Direct Clients
Scaling of Meta Ads campaigns from €3,000 to up to €30,000 monthly budget with over €1 million total ad spend
Development of structured creative testing frameworks (UGC, Static, Video) for systematic performance improvement
Improvement of campaign performance with typical ROAS increases from approx. 2 to over 3 to 4

Lead Generation | Agencies
Setup and optimization of data-driven lead generation funnels with 500+ tested creatives (UGC, Static, Video)
Reduction of the average CPL from approx. €30 to approx. €10
Generation of up to 3,000 leads per month in peak campaigns

Creative Strategy | Agencies
Development of data-based creative strategies for brands like Oatsome, Huel, and Maniko
Analysis of paid UGC campaigns and derivation of new creative concepts
Improvement of central creative metrics such as CTR, Hook Rate, and CPA through data-based optimization
Meta Ads Creative Social Media Marketing Data analysis
Parship Group
Online Marketing Manager
SOCIAL NETWORKS
October 2020 - June 2022 (1 year and 8 months)
Hamburg, Germany
Management and optimization of paid social campaigns with a focus on Meta Ads
Reduction of Cost-per-Acquisition by up to 20%
Increase in campaign engagement by up to 20%
Meta Ads Social Media Marketing Data analysis Creative
XING SE
Platform Marketing Manager
SOCIAL NETWORKS
March 2019 - July 2020 (1 year and 4 months)
Hamburg, Germany
Analysis of customer data in the premium membership sector
Management of automated email campaigns
Planning and implementation of a gamification project to increase user interaction
Data analysis Email marketing Marketing Automation

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Master of Science
University of Hamburg
2020
Master Sc.
Bachelor of Science
University of Osnabrück
2017
Bachelor Sc.

Andreas Battel

Freelancer Meta Paid Social Advertisement

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