Andreas Alves Da Silva

Analysis of customer behavior and expectations. Implementation of targeted actions to generate traffic. Measurable contribution to performance (+11% attendance). I orchestrated the marketing operations for the 50th anniversary of Groupe Partouche for the Evaux-les-Bains casino, strengthening the brand image and attracting a new audience. Through targeted actions, I contributed to an 11% increase in attendance over one year compared to the previous year.

Management of internal and external communication with diverse audiences. Adaptation of messages according to the needs and constraints of stakeholders. Coordination with different departments to ensure effective information dissemination. Organization and monitoring of projects in a demanding environment.

Participation in local communication strategy. Analysis of customer feedback to adjust messages and arguments. Creation and adaptation of commercial communication materials. B2C field and telephone sales prospecting. Conducting client meetings and needs analysis. Presentation of energy renovation solutions and financial aid. Prospect follow-up and activity reporting.

Initially focused on communication tasks, my internship gradually evolved to include business development, in order to meet the company's strategic needs. This experience allowed me to develop a pragmatic approach to communication, focused on performance and directly measurable in terms of customer engagement and conversion.