Freelancer profile translated to English.

Description

More visibility, better content, clear SEO priorities: I help companies strategically develop their website, build search engine optimized content, and implement content processes cleanly. Whether SEO strategy, keyword research, on-page optimization, landing pages, or CMS maintenance — I combine content, structure, and performance into impactful solutions.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Regensburg (up to 50km)

AutoScout24 GmbH
Senior Content Marketing Manager
SOFTWARE PUBLISHING
January 2021 - January 2026 (5 years)
Munich, Germany
Management of large-scale content processes for the creation and optimization of target group-oriented content in the mobility sector
Coordination of external content agencies and quality assurance of created content in compliance with SEO best practices
Development and implementation of product, guide, and other SEO-relevant web content
Analysis, research, and identification of new content topics with a focus on user needs and visibility
Setup and management of internal OKR planning, status updates, and marketing operations within the SEO team
Initiation and implementation of AI-supported content processes to increase efficiency
Experience in international content setups and cross-border coordination
Content Marketing Content Management SEO Strategy Search Engine Optimization (SEO) Artificial Intelligence (AI)
ABS Marketing Consult & Training
Freelance Content and Marketing Consultant
CONSULTING AND AUDITS
January 2022 - Today (4 years and 7 months)
Cham, Germany
Development of content concepts and web texts for various clients and industries
Consulting on online marketing, SEO, and content-based website optimization
Creation, editing, and revision of digital content
Support in positioning, copywriting, and structured content processes
Use of AI tools to increase efficiency in content and text workflows
Digital Marketing Content Production Training Conception Workshop Moderation SEO
Oberpfalz Medien
Corporate Communications Manager
PUBLISHING
January 2018 - January 2021 (3 years)
Weiden in der Oberpfalz, BY, Germany
Planning and coordination of internal and external corporate communications
Management and further development of the corporate and employer brand
Ensuring a consistent brand presence across various communication areas
Corporate Communications Corporate Communications Corporate Culture Change Communication Change Management