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Andrea RosenowAR

Andrea Rosenow

Senior HR Manager

€600/day
Niederkassel, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Andrea

I support companies in building, stabilizing, and further developing HR structures that are both strategically sensible and practically applicable in everyday life. My focus is on People & Culture, HR Transformation, Recruiting, Employee Life Cycle, and Executive Sparring, with the goal of creating sustainable solutions that are actually used.

What makes me special: I combine strategic HR expertise with real operational experience. I know not only the management perspective but also the reality of employees in day-to-day business. This combination enables me to develop HR processes that are efficient, human, and implementable.

My work is characterized by high intrinsic motivation, a sense of responsibility, and a clear ability to think outside the box. I actively contribute, think along and ahead, and address issues openly, including at the executive or management level. Direct, honest communication at eye level is the basis for successful collaboration for me.

I have taken on holistic HR responsibility in companies of various sizes: from end-to-end recruiting and onboarding concepts to HR process optimization, tool introductions (e.g., Personio), personnel development, feedback culture, and organizational development. As a sparring partner, I support executives in decision-making and change processes.

Typical projects:
  • Development & Optimization of HR and Employee Life Cycle Structures
  • Recruiting & Talent Acquisition (Operational & Strategic)
  • Onboarding Guides, Interview Guides & Competency Models
  • Executive Sparring & People Strategy
  • HR Transformation & Tool Introductions

As a freelancer, I work in a structured, reliable, and self-responsible manner, with a clear focus on results and real added value. I deliver solutions that last long-term and don't just look good in the short term.

I look forward to collaborating!
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Grüne's Leihhäuser GmbH & Co KG
    Senior HR Manager
    January 2025 - Today (1 year and 5 months)
    Recruiting & Talent Acquisition: Responsibility for recruiting for 20 branches nationwide and high-level recruiting for specialist departments, management, and leadership positions. Employee Life Cycle Management: Development and implementation of the entire life cycle – including onboarding guides for branches & hiring managers, practical days, structured 1st/3rd/5th-month conversations, redesign of annual review forms. Employee Support & Executive Sparring: Close collaboration with regional managers and specialist departments to optimally support branch and specialist employees in operational matters. Learning & Development: Team leadership and organization of the internal training team; coordination of future training in cooperation with internal training managers. Event Management: Leadership of the event team, responsible for several events per year, from large events for 150+ employees to exclusive management formats. HR Transformation & Tools: Sparring partner for the introduction of Personio; development of job profiles, competency & skill matrices for different areas. Strategic HR Projects & Expansion: Co-organizer of the "Grüner Kompass" project (Employee Life Cycle, Onboarding, Training & Development, Employee Satisfaction & Retention, Internal & External Training, Vocational Training & Development) and preparatory personnel planning for the expansion of new locations. Strategic Consulting: Sparring partner for management in all HR matters – from recruiting and employee retention to organizational development.
  • G&L Geißendörfer & Leschinsky GmbH
    Head of People & Culture (Maternity Leave Cover) / Senior HR Manager
    December 2022 - November 2024 (1 year and 11 months)
    End-to-End Recruiting & Employee Experience: Responsibility for applicant management, onboarding, employee experience up to offboarding. Operational HR Management: Contract, time, workload & data management for 60+ employees, close collaboration with external legal advisors on labor law matters. Process Optimization & Digitalization: Introduction and further development of modern HR tools (Personio, Slack, Bonrepublic) to increase efficiency. Strategic Personnel Development: Development of a learning culture, planning of certifications, collaboration with coaches, and coaching of executives. Feedback & Corporate Culture: Development of a 360° feedback culture including competency analyses, engagement surveys, diversity & employer branding projects. Payroll & Controlling: Preparation of monthly payroll, processing of benefits in kind, creation of reports for controlling & CFO, budget responsibility for P&C. HR Projects & Health Management: Leadership of projects on benefits, health management, and employee retention, close collaboration with office & feelgood management. Sparring Partner for Management: Strategic consulting on all personnel-related issues, especially team development & escalation management.
  • Prime6 Brands GmbH
    People Operations Manager
    June 2021 - November 2022 (1 year and 5 months)
    Process Optimization & HR Tools: Further development of HR systems (Recruitee, Personio, 15five) to increase efficiency. Recruiting & Contract Management: Holistic applicant management, contract design and processing. People & Culture: Personnel planning, culture management, and support of 50 remote employees throughout the entire employee life cycle. HR Administration: Creation of contracts, references, certificates, and support with payroll processes. Leadership & Supervision: Functional leadership in office management & HR assistance, career development support. Organization & Operations: Event planning, travel management, and coordination of internal and external stakeholders (including Finance, Director Level, Data Security, Merch).

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Education

  • Bachelor of Science
    FOM University of Applied Sciences
    2021
    Bachelor of Science
  • Training as a Personnel Services Clerk
    GVO
    2017
    Ausbildung zur Personaldienstleistungs kauffrau

Skill set

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