Freelancer profile translated to English.
Back to original languageAbout Andréa
Graduated from ESSCA, I obtained a Master of Science double degree in Digital Marketing and Big Data for Value in 2021.
Through my numerous freelance missions for Tubereach (a communication agency specializing in video) as well as my entrepreneurial ventures, I can offer you my expertise on:
- Assistance in strategic decision-making (product, marketing, and business) following in-depth analysis of data (all media combined).
- Implementation of a performance monitoring system based on KPIs established together: white paper, presentation, performance scoring, dashboard, spreadsheet, or other materials.
- Management of your 360° marketing strategy: Emailing, CRM, Social Networks, Content Marketing, SEA or Instagram Ads Campaigns, SEO, Positioning. Setting precise objectives: acquisition, conversion, awareness defined together and achievement of goals.
- Establishing the positioning of the brand, service, or product by conducting a competitive benchmark and in-depth market research.
- Assuming the role of Product Owner, based on my experiences at Believe and Greenit Community. Managing the project from needs assessment to deployment within the company.
— SKILLS
- Performance and Data Analysis, Web Analytics
- Web Marketing / Community Management
- Product Management, Product Owner
- Market Research, Positioning and Competitive Benchmark
- Scrum workflow and Agile Management
— REFERENCES
Tubereach, France Télévisions Publicité, Natural Mojo, Believe, Greenit Community...
Do not hesitate to contact me for any questions. Looking forward to discussing your projects :)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Greenit CommunityCo-founder & CMOFASHION AND COSMETICSNovember 2021 - Today (4 years and 6 months)Paris, FranceWEBSITE: www.greenitcommunity.comINSTAGRAM: @greenitcommunityI launched Greenit Community, the "Marmiton" for everyday products (referencing DIY recipes from the community: laundry detergent, shampoo, cream, oral care...). We were supported by one of the co-founders of Marmiton.Launched in May 2022, the project reached 12,000 users/month after 5 months online. We list over 300 recipes and have over 400 active accounts.- Scrum Master / Management and recruitment of 5 people: collaboration with two software engineers, one UX Designer, and one PM. Implementation of agile methodology, ticket creation, workflow improvement, team performance monitoring, sprint objective definition, sprint retrospectives and reviews.- Product Strategy: Responsible for product design through to deployment on the website. Website launch in January then May 2022. Vision, Mission, User Needs, 6-month Roadmap, Product Improvement through lean development. Strategic decisions based on website data, social media, and user interviews. Partnership with over 5 ingredient supplier brands (MyCosmetik, JoliEssence, Cosmaé, Bioflore, Youkoumi).- Web Marketing / CMO: Responsible for website content (+400 keywords with high performance), SEO, SEA (Expert in Google Ads campaigns with a 20% CTR), Community Management (+1400 followers in 5 months), Emailing, Web Analytics (Expert in Google Analytics, Tag Manager, and Search Console), Advertising Campaigns (Facebook Ads, Pinterest Ads, Linkedin Ads, Instagram Ads, TikTok Ads, YouTube Ads).
- BelieveProduct Owner Data AnalystENTERTAINMENT AND LEISUREMay 2021 - November 2021 (6 months)Paris, FranceWithin the 4th largest global music major (and French unicorn), I held the role of Product Data Analyst. I was the Product Owner for the development of an internal TikTok dashboard.- Data Analysis: Collection, analysis, and reporting of data for over 1 million artists at Believe International and Tunecore Records. Implementation of digital products for artists and the Marketing, Business, and Customer Experience teams.- Product Owner: Expressing needs with Business teams. Transmitting information to IT teams for data extraction, data analysis phase, recommendations, and creation of a TikTok dashboard. Deployment within Believe Digital and Tunecore. Performance testing with Marketing teams.- Performance Analyst: Statistical studies of performance across various distribution platforms (Spotify, Deezer, Apple Music...) to assist Business, Marketing, and Customer Experience teams in decision-making. Creation of studies, deliverables, and dynamic dashboards.- Database Guardian: Maintaining user group databases for new hires to facilitate access management to tools. Guardian of the artist directory (+1 million artists).
- RMCMarket Research AnalystPRESS AND MEDIAMay 2021 - May 2021 (1 month)Paris, FranceShort mission for RMC in May 2021 where my role was to analyze the pay-TV and traditional TV sector to aid strategic decision-making: deployment of new products.The study was conducted in Europe (France, Germany, UK) and the United States.- Competitive Benchmark: Exploring the strategies and figures of all pay-TV and free-to-air TV players. Confronting data between historical players and new entrants (Netflix, Disney+, etc.).- Market Analysis: Highlighting market trends, new entrants, and market structure.- Deliverable: Presentation and a deliverable (+80 pages) on sector research and learnings. Presenting positioning recommendations for the RMC teams.
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Education
- Business AdministrationSejong University2019Echange Universitaire à Séoul, en Corée du Sud. J'ai pu découvrir un environnement innovant dans les nouvelles technologies.
- Master of Science Digital and Big Data for ValueESSCA2021Big data, IOT, Data driven project, Python, SQL Finance (Comptabilité, Contrôle de gestion, Analyse Financière, Fiscalité...), Marketing (Operationel, études de marché...) Marketing digital (Display, SEO, SEA, Stratégie) Management (Agile) Economie (Micro, Macro) Technologie (Excel, Powerpoint, Python, SQL) Psychologie des entreprises Droit (droit des affaires, droit du travail, droit international) Ethique et RSE
Certifications
- Data Science MethodologyCoursera2020
- The Fundamentals of MarketingGoogle Digital Garage2020