About Andrea
English
Fluent
Spanish
Native or bilingual
French
Fluent
Experience
- WPP - FrancePaid Social ConsultantRETAIL (SMALL BUSINESS)January 2023 - December 2024 (2 years)Paris, FranceDevelopment of campaigns on social networks (Meta, Tiktok, Pinterest, etc.) for clients in various industries
- VISORE LABDigital StrategistFASHION AND COSMETICSJune 2022 - Today (4 years and 2 months)Paris, FranceBRAND STRATEGY AND PARTNERSHIPSMISSIONS:- Create the strategy and execute campaigns for a portfolio of clients/brands for a marketplace platform (luxury fashion and accessories products)- Research talents, pitch, design, produce and analyze content with influencers with more than 600k followers on instagram.CONTENT MANAGEMENT AND PRODUCTIONMISSIONS:- Creation of graphic assets and icons for the website (Adobe Photoshop, Adobe Illustrator, Adobe After Effects).- Centralization and organization of content necessary to enrich the UX/UI- Source providers (art directors, designers, photographers) to ensure the proper production of the agency.PROJECT MANAGEMENT / E-COMMERCEMISSIONS:- Creation and management of the digital project VISORE-X.COM (Audit, UX/UI design)- Management of the catalog, prices, marketing assets and more.- Vigilance on operational excellence to ensure a good omnichannel presentation of brands.
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Education
- Master of Science in MarketingMontpellier Business SchoolAdvanced level of understanding in: - Data Analytics for Marketing - Brand communication and Graphic Design - Consumer psychology and behaviour - Strategic tools - Digital Marketing - Social Media and digital communication - CRM and Big Data
Certifications
- Meta : Media BuyerFacebook2023
- Google AdsGoogle2018