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Andrea P.AP

Andrea P.

Paid Social Consultant and Graphic Designer

€300/day
Paris 20e Arrondissement, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Andrea

👩‍💻 Creative Strategist, Marketing Consultant and Graphic Designer with 4 years of agency experience (2 years in a media agency and 2 years in a creative agency). Specialized in social networks, I have a particularly good command of **Paid Social activations**, having worked in sectors such as luxury, fashion, mass consumption, and cosmetics. My expertise in managing advertising campaigns on social platforms is reinforced by my graphic design skills, an asset that allows me to manage the entire creative and strategic process, from the idea to the visual production.

🎯 My mission? Help you achieve and exceed your goals with effective, creative and well-optimized social media campaigns.

🙋‍♀️ I support you in:
- **Paid Social Activations**: management and optimization of advertising campaigns on social networks (budget, targeting, performance).
- **Brand Strategy**: definition of brand DNA, positioning and target.
- **Social Media Strategy**: audit, analysis or creation of tailor-made strategies for your networks.
- **Marketing Activations**: design and implement marketing actions to boost your brand.
- **Content Production**: visual and editorial creation, with a plus in graphic design to maximize the visual impact of your campaigns.
- **Benchmark, Audit & Consulting**: advise you to optimize your performance and marketing processes.
- **Project Management**: coordination of the various stakeholders to ensure effective and smooth campaigns.

My **plus**? As a **graphic designer**, I don't just focus on strategy: I can also create impactful visuals to support your Paid Social campaigns, ensuring perfect consistency between strategy, creation and execution.
  • English

    Fluent

  • Spanish

    Native or bilingual

  • French

    Fluent

Can work on-site
Paris 20e Arrondissement (up to 50km)

Experience

  • WPP - France
    Paid Social Consultant
    RETAIL (SMALL BUSINESS)
    January 2023 - December 2024 (2 years)
    Paris, France
    Development of campaigns on social networks (Meta, Tiktok, Pinterest, etc.) for clients in various industries
    Paid social Google Data Studio TikTok Ads Instagram Ads Snapchat Ads
  • VISORE LAB
    Digital Strategist
    FASHION AND COSMETICS
    June 2022 - Today (4 years and 2 months)
    Paris, France
    BRAND STRATEGY AND PARTNERSHIPS
    MISSIONS:
    - Create the strategy and execute campaigns for a portfolio of clients/brands for a marketplace platform (luxury fashion and accessories products)
    - Research talents, pitch, design, produce and analyze content with influencers with more than 600k followers on instagram.


    CONTENT MANAGEMENT AND PRODUCTION
    MISSIONS:
    - Creation of graphic assets and icons for the website (Adobe Photoshop, Adobe Illustrator, Adobe After Effects).
    - Centralization and organization of content necessary to enrich the UX/UI
    - Source providers (art directors, designers, photographers) to ensure the proper production of the agency.

    PROJECT MANAGEMENT / E-COMMERCE
    MISSIONS:
    - Creation and management of the digital project VISORE-X.COM (Audit, UX/UI design)
    - Management of the catalog, prices, marketing assets and more.
    - Vigilance on operational excellence to ensure a good omnichannel presentation of brands.
    Adobe Creative Suite Adobe Photoshop Adobe After Effects Webflow Shopify

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Education

  • Master of Science in Marketing
    Montpellier Business School
    Advanced level of understanding in: - Data Analytics for Marketing - Brand communication and Graphic Design - Consumer psychology and behaviour - Strategic tools - Digital Marketing - Social Media and digital communication - CRM and Big Data

Certifications

  • Meta : Media Buyer
    Facebook
    2023
  • Google Ads
    Google
    2018

Skill set

Categories