Description

I’m a Consumer Insights Manager with 9+ years in the fine fragrance industry (Europe & U.S.). I help brands, agencies and entrepreneurs translate consumer behavior into clear, actionable insights — with a strong focus on emotional storytelling, product positioning and market understanding.

Industry field of expertise

Languages

French
Fluent
Spanish
Native or bilingual
English
Fluent
Portuguese
Fluent

Workplace preferences

Remote only

Primarily works remotely

Consumer Insights Fine Fragrance,
EAME Regional Manager
June 2021 - Today (5 years)
Paris, France
• Developed deep market and consumer segment understanding: Conducted thorough market research and analysis to identify key consumer segments and trends.
• Built strategic insights: Created strategies to support ongoing projects, providing tailored insights to meet the specific needs of internal teams and clients.
• Led strategic planning of large-scale consumer tests: Managed qualitative and quantitative consumer tests across multiple regions to gather comprehensive data.
• Enhanced consumer expertise: Collaborated closely with strategic and creative teams (sales, marketing, and product development) to support fragrance development.
• Provided strategic and olfactive guidance: Offered expert advice during the fragrance development process to ensure alignment with consumer preferences and market trends.
IFF
EAME Junior Manager
FASHION AND COSMETICS
December 2017 - January 2021 (3 years and 1 month)
Paris, France
Developed deep market and consumer segment understanding: Conducted thorough market research and analysis to identify key consumer segments and trends.
• Built strategic insights: Created strategies to support ongoing projects, providing tailored insights to meet the specific needs of internal teams and clients.
• Led strategic planning of large-scale consumer tests: Managed qualitative and quantitative consumer tests across multiple regions to gather comprehensive data.
• Enhanced consumer expertise: Collaborated closely with strategic and creative teams (sales, marketing, and product development) to support fragrance development.
• Provided strategic and olfactive guidance: Offered expert advice during the fragrance development process to ensure alignment with consumer preferences and market trends.
IFF
LATAM Analyst
August 2015 - November 2017 (2 years and 3 months)
São Paulo, State of São Paulo, Brazil
Consumer Insights Analyst in LATAM.
Responsible to drive quantitative and qualitative studies
Organize and analyze data

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Executive Master in International Business (EMIB)
Universidad del Rosario
2015
Executive Master in International Business (EMIB)
Study Abroad Program
EF Au pair
2012
Study Abroad Program

Check out Andrea's education

Andrea Nieto

Consumer Insights Expert-Fragrance|Market Research

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