Freelancer profile translated to English.

Description

Passionate about technologies and how they can solve business problems. Marketing and product expert (15 years in SaaS, Data, and IoT), with a proven track record of launching and making profitable complex tech products in dynamic and/or transforming markets (B2B / B2G).

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Rennes (up to 50km), Paris (up to 10km)

Wi6Labs
Senior Consultant - Strategy
INTERNET OF THINGS (IOT)
June 2024 - June 2025 (1 year)
Rennes, France
As part of my Executive MBA, I assisted Wi6Labs, a tech SME specializing in Smart Building solutions for local authorities, with a strategic project:
External and internal audit (market research, customer satisfaction survey, strategic segmentation, financial and organizational diagnosis).
Definition of strategic scenarios (market/product diversification strategies)
Implementation (action plan, marketing mix, business plan, target organization).
Coaching de dirigeants Business plan Stratégie corporate
Hibou Stories
Advisor & Coach - Marketing & Product
ENTERTAINMENT AND LEISURE
March 2024 - July 2024 (4 months)
Rennes, France
In parallel with my Executive MBA, I assisted entrepreneurs in creating their early-stage startups developing AI-powered products:
Definition of marketing strategy: market research, targeting/ICP, personas, positioning.
Definition of the marketing mix: Product, Price, Distribution, Communication
Definition of the customer journey.
Product and marketing coaching.
Coaching d'entrepreneur Stratégie marketing Stratégie produit Stratégie de prix
Famoco
Senior Product Manager - SaaS & Data
TECH
November 2022 - January 2024 (1 year and 2 months)
Paris, France
Famoco provides mobile terminals for B2B and B2G across all sectors.
Management of the product lifecycle from A to Z: product and marketing strategy, market research and benchmarking, delivery, launch of offers (pricing, sales kit, GTM, communication, etc.), and KPIs.
Redesign of the pricing and billing model for offers (transition to license mode).
Sourcing and management of partners and suppliers.
Contribution & support to international sales strategy (training sales teams on offers and billing models, support at events, etc.).
Product management Stratégie de prix Stratégie marketing Product Discovery Go-to-market Strategy