Freelancer profile translated to English.

Description

Marketing professional with experience as Marketing Manager, specializing in results-oriented 360º strategies. Expert in SEO, SEM and paid media (Google Ads, Meta), digital analytics (Google Analytics, Looker, Tag Manager) and conversion optimization. Experience in lead generation, organic positioning, KPI management and content strategy development, linkbuilding and branding. Strategic and analytical profile, with the ability to lead projects, coordinate teams and manage external collaborators in B2B and B2C environments.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

TABLAO FLAMENCO CORDOBÉS
MARKETING MANAGER
ENTERTAINMENT AND LEISURE
May 2025 - Today (1 year and 3 months)
Barcelona, Spain
Responsible for creating, developing, and overseeing SEO and SEM strategies, managing paid media campaigns on Google Ads and Meta with a focus on conversion. Develop content based on keywords, make continuous improvements to the website for SEO and GEO, and lead linkbuilding actions and campaigns with content creators. Monitor organic positioning through KPIs such as keywords and authority score using tools like Semrush, create tracking dashboards in Looker, and act as a liaison with agencies and external collaborators.
Search Engine Marketing (SEM) SEO Positioning Link Building Meta Ads Google Analytics
APARTOOL
MARKETING EXECUTIVE
REAL ESTATE
June 2024 - February 2025 (8 months)
Barcelona, Spain
Development, management, and optimization of Google Ads campaigns, including tracking and results presentation with a focus on lead acquisition and digital presence growth. Management of digital analytics tools such as Google Analytics, Looker Studio, and Google Tag Manager, ensuring data-driven decision-making. Management, updating, and optimization of the website, implementing SEO strategies using tools like SEMrush to improve search engine positioning.
Google Analytics Search Engine Marketing (SEM) SEMrush Hubspot On-Page SEO
CATERINA HOUSE
MARKETING MANAGER
REAL ESTATE
July 2022 - May 2024 (1 year and 10 months)
Barcelona, Spain
Creation, execution, and analysis of the company's marketing and communication strategy, lead generation, and social media management (Instagram and LinkedIn); development, monitoring, and presentation of SEM strategies results; management of Google Analytics, Google Ads, Google Tag, among others. Semiannual competitor benchmarking with various tools such as Semrush. Creation of support material, both printed and digital, merchandising, organization of events, fairs, and business meetings.
SEMrush Google Analytics Search Engine Marketing (SEM) LinkedIn Ads Google Tag Manager