About Andréa
Portuguese
Native or bilingual
Spanish
Fluent
English
Fluent
French
Native or bilingual
Experience
- THIS IS DRÉASocial Media Strategist | Content CreatorNovember 2025 - Today (7 months)Hôtel de Ville, Paris, France• ▪️ Brand Strategy & Storytelling• ▪️ Social Media Management & Engagement• ▪️ Editorial & Visual Content Creation• ▪️ Digital Campaigns & Social Ads• ▪️ Influence & Brand Awareness• ▪️ Project Management (from concept to delivery)• ▪️ Aligning Communication Strategies with Business Objectives• ▪️ Performance Analysis & Optimization (KPIs, reporting, recommendations)• ▪️ Digital Trends & Monitoring
- Crédit Agricole d'Ile-de-FranceSocial Media ManagerMay 2018 - October 2025 (7 years and 5 months)• ▪️ Overseeing the overall social media strategy in line with corporate communication, employer branding, and commercial objectives.• ▪️ Defining editorial lines, strategic planning, managing broadcast priorities, and supporting stakeholders.• ▪️ Supervising or directly handling content creation (formats, angles, art direction) in collaboration with internal teams, creative agencies, and partners.• ▪️ Designing and deploying special operations and projects: influencer campaigns, events, one-off activations focused on awareness, traffic, or lead generation (often combined).• ▪️ Managing paid advertising / digital acquisition campaigns: developing media plans, selecting channels (social ads, SEA, display…), monitoring KPIs, and providing optimization recommendations.• ▪️ Performance analysis, strategic monitoring, reporting, and continuous optimization recommendations to enhance brand visibility, engagement, and awareness.
- Franprix - Groupe CasinoCommunity Manager | Web MarketingAugust 2015 - May 2018 (2 years and 9 months)• ▪️ Redesign of franprix.fr website• ▪️ Creation and launch of an application• ▪️ SEO and commercial action optimization• ▪️ Web performance analysis and site moderation• ▪️ Regular competitive analysis
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Education
- [DESIGN] Mettre en pratique le design thinking[DESIGN] Mettre en pratique le design thinking
- Master 2, CommunicationISCG Paris2016Master 2, Communication