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Andréa LeiteAL

Andréa Leite

Social Media Strategist | Content Creator

€500/day
Paris, FR
8-15 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Andréa

I transform online presence into a growth lever. Social media strategy, editorial line, and content production. I intervene from A to Z so that each communication serves a concrete objective.

Whether you are launching a brand, repositioning your communication, or looking to engage your audience sustainably, I build strategies that speak to the right people, at the right time, with the right messages.

Self-proclaimed generalist. Banking, retail, tech, and many other sectors... I adapt quickly, I understand business issues in depth, and I produce content that truly speaks to your audience, whatever the field.
  • Portuguese

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • THIS IS DRÉA
    Social Media Strategist | Content Creator
    November 2025 - Today (7 months)
    Hôtel de Ville, Paris, France
    • ▪️ Brand Strategy & Storytelling
    • ▪️ Social Media Management & Engagement
    • ▪️ Editorial & Visual Content Creation
    • ▪️ Digital Campaigns & Social Ads
    • ▪️ Influence & Brand Awareness
    • ▪️ Project Management (from concept to delivery)
    • ▪️ Aligning Communication Strategies with Business Objectives
    • ▪️ Performance Analysis & Optimization (KPIs, reporting, recommendations)
    • ▪️ Digital Trends & Monitoring
  • Crédit Agricole d'Ile-de-France
    Social Media Manager
    May 2018 - October 2025 (7 years and 5 months)
    • ▪️ Overseeing the overall social media strategy in line with corporate communication, employer branding, and commercial objectives.
    • ▪️ Defining editorial lines, strategic planning, managing broadcast priorities, and supporting stakeholders.
    • ▪️ Supervising or directly handling content creation (formats, angles, art direction) in collaboration with internal teams, creative agencies, and partners.
    • ▪️ Designing and deploying special operations and projects: influencer campaigns, events, one-off activations focused on awareness, traffic, or lead generation (often combined).
    • ▪️ Managing paid advertising / digital acquisition campaigns: developing media plans, selecting channels (social ads, SEA, display…), monitoring KPIs, and providing optimization recommendations.
    • ▪️ Performance analysis, strategic monitoring, reporting, and continuous optimization recommendations to enhance brand visibility, engagement, and awareness.
  • Franprix - Groupe Casino
    Community Manager | Web Marketing
    August 2015 - May 2018 (2 years and 9 months)
    • ▪️ Redesign of franprix.fr website
    • ▪️ Creation and launch of an application
    • ▪️ SEO and commercial action optimization
    • ▪️ Web performance analysis and site moderation
    • ▪️ Regular competitive analysis

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Education

  • [DESIGN] Mettre en pratique le design thinking
    [DESIGN] Mettre en pratique le design thinking
  • Master 2, Communication
    ISCG Paris
    2016
    Master 2, Communication

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