Freelancer profile translated to English.

Description

I don't create logos.

I shape identities.

As a Brand & Identity Designer and founder of

AK – The Art of Identity, I develop visual brand presences for luxury, automotive, and premium brands that don't need to explain who they are – they resonate.

My approach combines strategic thinking with visual symbolism and a clear attitude.

This is how design systems are created that are not only aesthetically convincing but also create presence, strengthen recognition, and build trust.

Focus areas

Brand Identity · Visual Storytelling · Luxury & Automotive Design · Editorial & Campaign Design

I work in a structured, reliable manner and with a high aesthetic standard.

Especially for brands that want more than a beautiful appearance – but a clear identity.

If you are at a point where your brand needs to be sharpened, realigned, or elevated to a higher level, an initial conversation is worthwhile.

Clearly defined projects or an initial collaboration are also welcome –

if ambition, attitude, and quality align.

Languages

German
Native or bilingual
Russian
Native or bilingual
Ukrainian
Conversational
English
Fluent

Workplace preferences

Can work on-site

Siegen (up to 50km), Köln (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km), Hamburg (up to 50km)

AK – The Art of Identity
Brand & Identity Designer | Visual Storytelling & Luxury Branding
LUXURY GOODS
November 2025 - Today (9 months)
Siegen, Germany
I develop visual brand identities for companies that do not want to be interchangeable.

My focus is on high-quality branding, corporate design, and storytelling for premium and lifestyle brands.

I work concept-driven – every design is based on a clear identity, not on trends.

Services:
• Brand Strategy & Visual Identity
• Corporate Design
• Editorial & Campaign Design
• Packaging & Premium Branding

My goal is to create brands that don't need to be explained – they resonate.
CI/CD Logo Design Art Direction Branding & Identity Luxury Brand Marketing
ShootingStarLimo
Marketing & Brand Assistant
LUXURY GOODS
July 2016 - October 2023 (7 years and 3 months)
Siegen, Germany
Support in building the brand of a premium limousine service.

Responsible for visual external representation, content creation, and creative support for shootings and marketing materials.

Activities:
– Photo and content production
– Social media visuals
– Support in brand presence & positioning
– Maintenance & optimization of visual communication
Assistance Marketing Visual Identity Photography Accounting