About Andrea
French
Native or bilingual
English
Fluent
Experience
- ModjoWeb 3 Marketing ManagerDIGITAL AND ITNovember 2023 - April 2024 (5 months)Paris, FranceAt Modjo, I contributed to defining and implementing data-oriented strategies, identifying new growth opportunities and aligning marketing campaigns with the business objectives of Web3 projects.I also optimized operations by streamlining processes, coordinating teams, and implementing automation through specialized software to ensure smooth and efficient campaign execution.Finally, I worked on brand development by building strong and differentiating identities capable of resonating in both Web2 and Web3 universes.
- HubadviserDigital Communication DirectorCONSULTING AND AUDITSNovember 2022 - November 2024 (2 years)Paris, FranceAt Hubadviser, a consulting firm specializing in AI and Data management, I managed and developed the company's brand image by designing and implementing tailored communication and marketing plans. I coordinated promotional activities and managed public relations, while producing high-value marketing content.My role also involved managing social media and evaluating the performance of deployed strategies to measure their effectiveness and optimize actions.Finally, I analyzed market trends and consumer behavior to continuously adjust the organization's communication and marketing approaches.
- Andrea iannarelliProfessional PhotographerLUXURY GOODSMarch 2022 - Today (4 years and 3 months)Paris, FranceFreelance professional photographer since 2022, I have carried out various shoots for artists in Paris, mainly in the fashion industry. I have also worked on interior space photography, particularly for Airbnb apartments, highlighting the furniture, lighting, and atmosphere of the places.In parallel, I have covered numerous events, which has allowed me to develop great responsiveness and attention to detail to capture strong and authentic moments.My approach combines artistic creativity and technical expertise to produce quality visuals suitable for communication, magazines, galleries, and digital platforms.
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Education
- Master Digital Project ManagerISG2023Pilotage stratégique et opérationnel de projets digitaux, de la phase de conception jusqu’à la livraison finale. Gestion complète des équipes créatives, techniques et marketing afin d’assurer le bon déroulement des projets dans le respect des délais, des objectifs et des budgets. Maîtrise des principales stacks et outils digitaux utilisés dans les environnements modernes : Gestion de projet : Notion, ClickUp, Monday, Trello, Jira, Asana Automatisation & workflows : Make, Zapier, n8n Marketing & acquisition : Meta Ads, Google Ads, SEO, emailing, CRM Création & production : Adobe Creative Suite, Figma, outils IA générative, production photo/vidéo Développement & web : CMS, no-code, intégration web, gestion d’API, outils collaboratifs Data & analyse : Google Analytics, reporting, dashboards, suivi de performance Compétences en coordination d’équipes multidisciplinaires (designers, développeurs, vidéastes, marketers, commerciaux), organisation des process internes, mise en place de pipelines de production et optimisation des performances digitales. Capacité à gérer des projets à forte visibilité dans des secteurs variés : événementiel, Web3, mode, médias, contenu digital et e-commerce. Expérience dans la supervision de campagnes, productions audiovisuelles, lancements de produits et stratégies de communication à l’international.