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Andréa GilbertAG

Andréa Gilbert

Supermalter

CRM • E-commerce • Digital Communication

€650/day
20 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Andréa

Digital consultant, I support players in fashion, beauty, and culture in developing a creative, structured, and high-performing online presence.
From brand platform to operational deployment (CRM campaign management, e-commerce animation plans, social media, brand content, activations), I design tailor-made strategies aligned with your business & image objectives.
Curious, demanding, and results-oriented, I love transforming a brand vision into an impactful digital experience!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Clone X
    Digital Communication Consultant
    ARTS AND CRAFTS
    January 2025 - Today (1 year and 5 months)
    Paris, France
    I support the rap group Clone X on their communication strategy, particularly digital, for new music project launches.
    - Press Relations
    - Visual creation for their social media
    - Social media strategy
    Social Media Digital Communication Communication Strategy Brand Content
  • KABAS World
    Digital Consultant
    FASHION AND COSMETICS
    January 2024 - July 2024 (6 months)
    Paris, France
    - Acquisition and CRM strategy to gain and retain new customers
    - Management of media campaigns on social networks
    - Implementation of an e-commerce animation plan
    CRM E-commerce Social Media Paid Media
  • L'Oréal SA - L'Oréal France
    CRM Project Manager
    FASHION AND COSMETICS
    September 2023 - December 2025 (2 years and 3 months)
    Paris, France
    For 2.5 years, I have been supporting the L'Oréal Paris and NYX Professional Makeup brands in continuously optimizing customer/prospect journeys and improving campaign performance.

    -NYX Professional Makeup
    CRM campaign management and gradual redesign of automated journeys:
    +46.9%revenue between 2023 and 2025
    +34.1%in 2 years following the redesign of triggers

    -L'Oréal Paris
    CRM campaign management and optimization, loyalty program launch, improvement of automated journeys:
    +1 pointconversion and reactivity rate in 2 years
    +16.6%revenue since the redesign of triggers

    In parallel, I also supported the Lancôme and Mugler brands on more specific missions.

    -Lancôme(3 months)
    O+O campaign management and animation plan

    -Mugler(4 months)
    Redesign of automated journeys: strategy, design, implementation
    CRM Brand Content Customer Relationship Management (CRM)

Reviews

5.0

Out of 6 ratings

G

Giulia

L'Oréal France - Wallet Giulia Hamard

Reviewed on 9/30/2021

An excellent project manager, Andrea supported us for over a year in managing Lancôme.fr. She successfully managed the implementation of promotions, sampling, and influencer animations. She also showed initiative and great motivation for the many projects entrusted to her. A big thank you and best of luck for the future!
G

Giulia

L'Oréal France - Wallet Giulia Hamard

Reviewed on 7/2/2021

Recommendations

DG
GM
David Grelpois and 1 other person have recommended Andréa

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Education

  • Master 2 Web Management, Digital Marketing, Social Media
    Sup de Pub
    2020

Skill set

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