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Andrea F.AF

Andrea F.

Senior Growth Marketing & Branding Consultant

€450/day
Lisbon, PT
8-15 years

Average response time: 1 hour

About Andrea

Want to turn scattered marketing efforts into growth you can actually predict?

Hi, I'm Andrea.
I'm a growth marketer with a decade of experience helping consumer brands find their audience and scale. I build and run the acquisition and retention systems that move real numbers, most recently taking a client's inbound pipeline from zero to roughly $18M in a year, and driving ~$18M in presales for another brand in three months on the back of Tier-1 press.

My approach is simple: I get obsessed with your customer and your category first, then build and run the strategy from there. No recycled playbooks, no "this worked for someone else so it'll work for you."
Where I tend to make the biggest difference:

- Growth and acquisition audits that surface the gaps and the fast wins
- Go-to-market and demand-gen strategy grounded in real customer and market research
- Full-funnel campaigns spanning paid, organic, lifecycle, and PR
- Tier-1 press and earned media that converts, not just clips for the wall
- Positioning and messaging that cut through in a crowded market
- Reporting and KPIs that tell you what to double down on and what to kill

Whether you're launching something new or scaling what already works, I bring the strategy and the execution. Let's build something that lasts.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Portuguese

    Basic

Remote only
Primarily works remotely

Experience

  • Cresce Studio (www.crescestudio.com)
    Founder & Growth Consultant
    January 2023 - Today (3 years and 7 months)
    Lisbon, Portugal
    Founded a growth consultancy blending psychology, storytelling, and strategy to help brands convert traction into sustainable inbound demand. Develop positioning, growth systems, and content strategies that increase visibility, trust, and conversion across channels.
  • Noovo
    Senior Growth Marketing Manager
    January 2023 - January 2024 (1 year)
    Las Vegas, NV, USA
    Led the go-to-market strategy for Noovo's rebrand and new product launch, generating $8.6M in presales within the first month. Built and executed a full-funnel marketing plan combining segmentation, high-performing creative, and targeted outreach—fueling record-breaking growth and awareness.
  • Media.Monks (Formula.Monks)
    Senior Marketing Manager
    May 2023 - October 2023 (5 months)
    New York, NY, USA
    Directed GTM and creative strategy for the Formula.Monks tech pillar. Developed integrated campaign frameworks and messaging for enterprise B2B clients, aligning brand and performance teams across regions.

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Education

  • B.A. Business Administration
    Montclair State University
    B.A. Business Administration

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