Freelancer profile translated to English.
Back to original languageAbout Andrea
I am passionate about the design and execution of advertising campaigns on Meta, with experience in the entire cycle: from conversion funnel planning to creation, analysis, and constant optimization. I specialize in developing effective advertising strategies that maximize return on investment, adapting them to the specific needs of each business.
Since 2021, I have been CEO at Trantor, where I lead the development of an AI-based software to optimize digital marketing campaigns. This project allows me to support companies in creating and improving their advertising strategies, helping them achieve their goals efficiently.
In 2017, I co-founded Aldra, an agency focused on digital marketing, corporate image design, web platform development, and user experience design. Throughout my career, I have also designed and developed online stores on Shopify, complementing my strategic focus on digital marketing.
My education includes a degree in "Entrepreneurial Leadership and Innovation," a program focused on the development of real projects and company creation, as well as a Master's in Advanced Design Management, Strategy, and Entrepreneurship. Additionally, I completed the E-commerce and Digital Marketing training at The Power MBA, which has allowed me to delve even deeper into digital strategies and online sales optimization.
If you are looking to optimize your Meta campaigns or need support in digital strategies, I would be delighted to explore how I can help you achieve your goals.
Spanish
Native or bilingual
English
Conversational
Basque
Conversational
Remote only
Primarily works remotely
Experience
- Trantor MKTCEOTECHJune 2021 - Today (5 years and 1 month)San Sebastián, SpainAt Trantor, we develop an artificial intelligence-based software specifically designed for optimizing advertising campaigns on Meta. Our goal is to help companies maximize their campaign performance through advanced data analysis and practical recommendations that identify opportunity niches and improve results efficiently.As CEO, my role encompasses multiple strategic and operational areas to ensure Trantor's success and growth. My main responsibilities include: leading the company and defining its long-term vision, establishing and refining the business model, conducting key negotiations with clients to secure strategic collaborations, and fostering strong business relationships.Furthermore, I oversee the design and development of the software, ensuring it meets market needs and remains at the forefront of technology. I coordinate the technical and creative teams to align our efforts towards common goals, always prioritizing innovation and usability.I also manage the search for and acquisition of grants and funding to drive Trantor's development, as well as the identification of new growth opportunities. In my daily work, I focus on critical decision-making, strategic planning, operational supervision, and strengthening the organizational culture.My aim is to ensure Trantor positions itself as a leading solution in advertising campaign optimization, delivering real value to our clients and achieving a significant impact in the digital marketing sector.
- Aldra S. CoopCo-founderE-COMMERCEJuly 2017 - Today (9 years)San Sebastián, SpainAldra is a consultancy focused on three main areas: digital marketing, web platform development, and user experience analysis and design. Through Aldra, we have developed various e-commerce sites using the Shopify platform, such as www.cafesaitona.com and www.thedarkpizza.com. We have also undertaken various projects related to the design and execution of digital marketing strategies and user experience analysis and design for the hospitality and academic sectors.
Recommendations
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Degree in Entrepreneurial Leadership and InnovationUniversity of Mondragon2016LEINN es el primer grado oficial Europeo en Emprendizaje, Liderazgo e Innovación y gracias a su modelo de aprendizaje disruptivo forma a los profesionales del presente y futuro. El grado es una experiencia de aprendizaje radical que te permite descubrir tu capacidad de crear, soñar, liderar y emprender en equipo. Desde el inicio uno crea su propia empresa real en equipo “team learning cooperative” y con ella aprende, crece y viaja desarrollando proyectos empresariales por todo el mundo. Convirtiéndote de este modo en un ciudadano global, descubriendo tu capacidad de cambio e impacto social. Los cuatro años de grado los alumnos aprenden a través de la metodología "learning by doing", es decir, "aprender haciendo". Es por ello que desde un inicio se desarrollan proyectos reales para clientes de diferentes continentes y se saca adelante una empresa real. Los alumnos gracias a ello adquieren grandes habilidades de trabajo en equipo, liderazgo de proyectos, desarrollo de nuevos negocios y muchos otros conocimientos en los que ellos mismos decidan especializarse. En mi caso personal, tras ir identificando mis ámbitos de interés y mis pasiones con el desarrollo de proyectos, desde el grado fui especializándome en marketing digital, diseño de marca y desarrollo de páginas web.
- Master in Advanced Design Management, Strategy, and EntrepreneurshipElisava, Barcelona2017Este programa tiene como objetivo proporcionar a los participantes las herramientas y los entornos necesarios para conocer la nueva dinámica de intercambio, para la producción y distribución de productos y servicios. Su objetivo es generar sinergias interdisciplinarias, que brinden a los participantes conocimientos para desarrollar nuevos proyectos y optimizar los que ya existen. El programa capacita a los estudiantes en el conocimiento y la aplicación de metodologías de trabajo de gestión de diseño que se adapten a los nuevos escenarios empresariales, sociales y geográficos del mundo actual. Para ello, proporciona a los participantes un amplio conocimiento de las estrategias y las diversas formas de abordar el emprendimiento creativo desde la perspectiva de la Estrategia y la Gestión. Algunas de las competencias desarrolladas: -Habilidades y competencias emprendedoras. -Competencias estratégicas para el inicio y desarrollo de ideas de negocio. -Competencias de desarrollo de modelos de negocio. -Desarrollo e implementación de ideas de negocio para industrias creativas y no creativas. -Gestión de proyectos -Competencias administrativas para dirigir una empresa. -Competencias financieras para tomar decisiones e invertir en ideas de negocio. -Redes de negocios -Hablar en público -Desarrollo de habilidades intrapresariado. -Diseño y prototipado de servicios y productos digitales, e-commerce y retail.