Description

I help premium and design-driven brands turn marketing, brand and customer strategy into measurable business growth.

Over the last 15+ years, I’ve worked across international markets including EMEA, US and China with companies such as Elica and Natuzzi, leading transformation initiatives across positioning,

communication, retail, D2C, CRM and commercial evolution.

My work focuses on helping companies navigate moments of growth, repositioning and organizational change by aligning brand ambition with customer value, commercial performance and operational execution.

I bring together strategic thinking, executive leadership and hands-on transformation experience to build stronger market positioning, more effective customer ecosystems and scalable growth models. This includes marketing and communication transformation, omnichannel evolution, premiumization strategies, customer experience development and cross-functional business alignment.

I typically collaborate with CEOs, founders and leadership teams as a strategic advisor, fractional executive or transformation lead, supporting organizations that need both strategic direction and the ability to execute change in complex international environments.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Naples (up to 50km), Rome (up to 50km), Milan (up to 50km)

Elica SpA
Marketing & Communication Director
LUXURY GOODS
January 2024 - January 2026 (2 years)
Responsible for coordinating business growth levers across international markets, with a focus on po sitioning, channels, customer strategy, and the developmentof brand as an economic asset.
Business Transformation Growth Strategy Brand Strategy Customer Experience Commercial & Omnichannel Strategy
Elica SpA
Brand Strategy & Communication Director
January 2023 - January 2024 (1 year)
Responsibility for global brand strategy and communication during a phase of positioning evolution. Oversight of brand marketing, digital, and communication activities; orchestration of major international brand experiences; management of PR and media relations.
Natuzzi SpA
Global Marketing & Communication Director
January 2016 - January 2023 (7 years)
Directi nvolvement in an international business turnaround, with a focus on customer experience, direct channels and product value creation.