Freelancer profile translated to English.
Back to original languageAbout Andrea
As a digitalization consultant with many years of experience in B2C/B2B sales management and experience in building start-ups/business models, I advise and support you in the following areas:
- Project Management
- Business Development
- Implementation of digitalization projects
- Development of digital business models
- Customer Journey / Customer-Centric Sales Processes / Lead Qualification
- Process Analysis and Development
- Operational Excellence
- Implementation & Change Management
As an expert, I advise and support you in the development and further development of new projects and business models, as well as sales digitalization projects and all related processes (digital & analog).
My profile combines expertise from strategic management consulting, many years of sales and management experience, and entrepreneurial spirit, which I have repeatedly demonstrated in building companies and business units.
German
Native or bilingual
English
Fluent
Can work on-site
München (up to 50km)
Experience
- Konzern im VersicherungsbereichSenior Customer Journey ManagerBANKING AND INSURANCEMarch 2025 - Today (1 year and 3 months)- Responsible for building behavior-based customer journeys as part of the development of a new overarching app in the loyalty sector- Identification of data-based touchpoints, data modeling, identification of data transformation needs- Identification of customer segments- Development of event-triggered customer journeys to activate app users with the goal of up-selling and cross-selling
- Anbieter von PhotovoltaikanlagenSales Strategy ConsultantENERGY AND UTILITIESJanuary 2025 - February 2025 (2 months)- Development of an offer calculator for photovoltaic systems for multi-party houses (rental electricity)- Development of the calculation logic, profitability analysis, return potential- Design of an automatically generated customer offer
- MyWayStrategy ConsultantBANKING AND INSURANCEJuly 2024 - October 2024 (3 months)- Advising management on expanding international insurance business (B2B2C) with a focus on the UK- Validating insurance products- Preparing decision documents for the board- Project management for the implementation of digital insurance solutions & building sales funnels
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Education
- Business Administration GraduateCatholic University Eichstätt-Ingolstadt2005Diplom Kauffrau, BWL
- Business AdministrationStellenbosch University/Universiteit Stellenbosch2003BWL