Andrea Álvarez Iglesias

Development of the global plan for media relations and leader visibility. Drafting of informative materials for the media. Liaison with the media and handling of requests.

Creation and informative management of success stories.

Dissemination and drafting of internal and external press releases with follow-up.

Advising and preparing interviews for company spokespersons. Creation and implementation of a spokesperson course for corporate leaders.

Proactive detection of informative opportunities.

Management of corporate communication and event presentation.

Daily clipping and preparation of press kits.

Scenario analysis and crisis plan.

Development of the internal communication plan.

Creation and implementation of the corporate newsletter.

Writing content and press releases for the media.

Writer and reporter of current affairs VTRs (creation, editing, and organization of them). Reporter in live program segments.

Definition of the communication strategy, both internal and external.

Editing of corporate photography and videos.

Management and organization of different Altia events.

SEO positioning and audits.

Management and communication for the dissemination of press releases in various media.

Improvement proposals for the company's cultural and digital transformation

Maintenance, continuous improvement, and evolution of the corporate website.

Creation and management of content for social media.

Writing articles, news, and chronicles for the web.

SEM campaigns on LinkedIn and Instagram.

Development and design of newsletters, posters, merchandising, and digital content.