Freelancer profile translated to English.
Back to original languageAbout Andréa
Engaging and creative content to boost your brand's visibility!
I help brands develop their digital presence through creative content and engaging communication.
Curious, versatile, and attentive, I work on digital marketing, web writing, emailing, social media, and visual content creation.
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Les éditions Magnard,Promotion OfficerPUBLISHINGJanuary 2025 - Today (1 year and 5 months)Paris, France
- Develop and implement a digital marketing campaign to promote new publications (middle and high school)
- Create, schedule, and send email campaigns (Sarbacane and Net Hélium) with performance tracking
- Populate the Magnard website: write articles, update section pages, create banners and product sheets
- Create print and digital promotional materials
- Produce Magnard catalogs and other print promotional documents (flyers, brochures) with an external graphic designer: layout, content (wording), production monitoring
- Organize and manage contests to engage the teaching community, one of which attracted over 1,000 participants (emailing, entry form, content and promotion on the website, prize draw)
- Analyze promotional actions and present concise reports to editorial teams and management (statistics, presentation of ongoing promo projects, results of what worked best and least well for future improvement, etc.)
- Train an apprentice
- Les éditions Magnard,Digital Marketing AssistantPUBLISHINGJuly 2022 - August 2024 (2 years and 1 month)Paris, France
- Create and schedule email campaigns (Sarbacane): over 150 campaigns created with an average open rate of approximately 35%
- Populate the Magnard website: writing about 10 articles, section pages, banners, pop-ins (Optinly), product sheets
- Create print and digital materials: flyers, visuals for social media, etc. (Canva)
- Assist in content creation on Instagram (Magnard école)
- Create content on Facebook (Les chroniques de Grevisse, Teach and celebrate, Nosotros los profes)
- Conduct competitive analysis on websites and social media
- Organize and manage contests (emailing, entry form, social media posts, website content, prize draw): 7 contests, one attracting over 1,000 participants
- Analyze and report on promotional actions for a given period or ongoing campaigns to present to editors and management (statistics, presentation of ongoing promo projects, results of what worked best and least well for future improvement, etc.)
- Magic Mosaic,Marketing and Communication AssistantARTS AND CRAFTSApril 2022 - June 2022 (2 months)Paris, France
- Manage social media (Instagram, Pinterest, LinkedIn)
- Write blog articles in French and English
- Develop a digital marketing plan for the website
- Improve SEO: propose new texts with better-suited keywords for each page's meta description
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Education
- Master's in E-business, Strategy & Digital TransformationEFREI Paris2024Mastère E-business, stratégie & transformation digitale
- Bachelor's Degree in Applied Foreign LanguagesUPEC2022Licence 3 Langues étrangères appliquées