Freelancer profile translated to English.
Back to original languageAbout Anderson
🏅References: IÉSEG · EPITECH · Ricard · La Forêt · Chebhair · Esseyi SaaS · France Herboristerie · +50 clients
Hire a Meta Ads / Google Ads Expert:
6 years managing Meta Ads and Google Ads campaigns for SMEs, e-commerces, SaaS, and training organizations. Accounts ranging from €2,000 to €50,000/month.
Very different contexts, but always the same goal: to generate leads or sales at a reasonable cost.
Some remarkable results:
+25% revenue in 6 months for IÉSEG, 10,000 qualified leads generated over 2 years for Esseyi (multi-country), server-side tracking deployed for Ricard.
→ 360° support around acquisition: campaigns, creatives, and conversion pages
Who am I?
Co-founder of Acadelead, a collective specializing in acquisition for the training sector. I take on direct freelance missions depending on the projects.
I have coached +300 students and professionals on Meta Ads, particularly at INSEEC and via Catalogue Scorm (Canada). This changes how I explain what I do and why it works.
🛠️ Former SEA/SMA Consultant @AdQuality
✅ 6+ years of Meta / Google Ads expertise
The pluses:
→ Slack / WhatsApp follow-up
→ Looker Studio / Power BI Dashboard
→ 360° support around acquisition
💬 Quick reply after your message.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AcadeleadCo-Founder – Head of Growth & Expert Meta / Google AdsEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 10 months)Paris, FranceDeployment of a complete Meta Ads / social media ads acquisition system○ Design and management of the acquisition engine (lead gen & scheduled registration)○ Creation, management, and optimization of Meta Ads / Google Ads / TikTok Ads / SnapChat Ads campaigns○ Development of a Creative Ads strategy (videos, static, angles, hooks)○ Complete tracking setup: Pixel, CAPI, server-side & dashboards (Looker Studio)○ Structuring of an iteration process: creative tests, audiences, offers, and funnelsResults achieved○ +7,000 qualified leads generated in 1 year○ Support for +50 companies (training, SMEs, SaaS)○ Implementation of autonomous & reproducible acquisition systems○ Deployment of high-performing Creative Ads tested across more than 15 verticals
- Yace School (Chambéry, Savoie)Meta Ads / Google Ads ExpertEDUCATION AND E-LEARNINGOctober 2025 - Today (10 months)Paris, FranceMeta Ads Consultant for Yace School (training & work-study)○ Implementation of a full-funnel Meta Ads acquisition strategy○ Overhaul of existing campaigns & segmentation of candidate journeys○ Creation and testing of Creative Ads (videos, static, angle variations)○ Automation of pre-qualification + optimization of cost per application○ Tracking setup (Pixel, CAPI API, custom events)Current results:○ Average CPL between €4.20 and €9.80 depending on the program○ +120 leads generated in 2 months○ Lead to appointment conversion rate: 20%○ No-show rate: ≈ 70% (reduced thanks to a redesigned pre-qualification)○ Cost per appointment: €22–38, depending on the course and period
- Hecten (École de cybersécurité – Paris 5ᵉ)Meta Ads / Facebook Ads ExpertEDUCATION AND E-LEARNINGAugust 2025 - Today (1 year)Paris, FranceMeta Ads acquisition strategy for a cybersecurity school○ Definition of an acquisition funnel adapted to the tech / cybersecurity market○ Creative tests focused on “security, career, employability”○ Creation of a multi-level audience system (interests, lookalikes, retargeting)○ Weekly optimization of CPA & lead qualificationResults:○ Average CPL: €5–10○ +204 leads generated in 4 months○ Lead to appointment conversion rate: 20%○ No-show: ≈ 70%○ Cost per appointment: €25–42 depending on the program
Recommendations
IN
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Education
- ADES BOOTCAMPADES2025Bootcamp Expert - Media Buyer
- J7 ACADEMYJ7 media2024Formation Expert - Meta ads & Content marketing
Certifications
- Google AnalyticsGoogle2025