Freelancer profile translated to English.
Back to original languageAbout Anders
The Amazon DSP platform is different from the Sponsored Ads platform and requires a completely different logic for analysis and management.
In early 2021, I negotiated and launched the Amazon DSP department of a European Amazon agency. I recruited the team and established the operational processes. I also managed and optimized key accounts myself, which I enjoy 😀 and which led me to launch this freelance profile.
Within the agency, we implemented an intensive optimization process with 3 strategic reviews per week and incremental optimizations to push accounts to reach their goals 🎯 quickly. This optimization approach went against the prevailing market philosophy of waiting 2 weeks between optimizations. Our approach proved effective.
We launched and managed DSP campaigns in four countries: UK, DE, FR, and IT for both small and large brands in the fields of computer accessories, audio products, fashion, beauty, oral care, water purifiers, etc. We had some memorable moments of brands boosted 🔥 during Prime Days 2022.
At the end of 2022, I also audited several DSP accounts in the US for an American agency. Multiplying impression volumes, establishing an NTB strategy.
With over 20 years of experience in digital marketing in agencies 💯, I have a strong strategic vision, excellent client relations, and enjoy teamwork.
I am certified in Amazon Sponsored Ads, Amazon DSP, Amazon DSP Advanced, Pacvue DSP, and available for in-house or remote assignments in English or French.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- E-ComasHead of Amazon DSPDIGITAL AND ITJanuary 2021 - December 2022 (2 years)Luxembourg, LuxembourgHead of Amazon DSP. Creation of the department, launch of the Amazon DSP hub, team creation, process implementation, client management, and campaign management.
- Innovell LtdConsultantCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 5 months)Paris, FranceInnovell is a consulting and research firm in the field of digital marketing and retail media.
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Education
- Master in ManagementESCP Europe1996
- B.Sc. MarketingCopenhagen Business School1993
Certifications
- Amazon DSPAmazon
- Amazon Sponsored AdsAmazon2021