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Anders H.AH

Anders H.

✨Expert Amazon DSP

€950/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anders

The Amazon DSP platform is different from the Sponsored Ads platform and requires a completely different logic for analysis and management.

In early 2021, I negotiated and launched the Amazon DSP department of a European Amazon agency. I recruited the team and established the operational processes. I also managed and optimized key accounts myself, which I enjoy 😀 and which led me to launch this freelance profile.

Within the agency, we implemented an intensive optimization process with 3 strategic reviews per week and incremental optimizations to push accounts to reach their goals 🎯 quickly. This optimization approach went against the prevailing market philosophy of waiting 2 weeks between optimizations. Our approach proved effective.

We launched and managed DSP campaigns in four countries: UK, DE, FR, and IT for both small and large brands in the fields of computer accessories, audio products, fashion, beauty, oral care, water purifiers, etc. We had some memorable moments of brands boosted 🔥 during Prime Days 2022.

At the end of 2022, I also audited several DSP accounts in the US for an American agency. Multiplying impression volumes, establishing an NTB strategy.

With over 20 years of experience in digital marketing in agencies 💯, I have a strong strategic vision, excellent client relations, and enjoy teamwork.

I am certified in Amazon Sponsored Ads, Amazon DSP, Amazon DSP Advanced, Pacvue DSP, and available for in-house or remote assignments in English or French.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • E-Comas
    Head of Amazon DSP
    DIGITAL AND IT
    January 2021 - December 2022 (2 years)
    Luxembourg, Luxembourg
    Head of Amazon DSP. Creation of the department, launch of the Amazon DSP hub, team creation, process implementation, client management, and campaign management.
    amazon dsp management Entrepreneurship Process Implementation
  • Innovell Ltd
    Consultant
    CONSULTING AND AUDITS
    January 2018 - Today (8 years and 5 months)
    Paris, France
    Innovell is a consulting and research firm in the field of digital marketing and retail media.
    Content Marketing Market Research Consulting E-commerce

Reviews

5.0

Out of 1 rating

F

Frédéric

Mimbi

Reviewed on 4/11/2023

Anders is an expert in retail media and the Amazon ads environment (sponsored products, DSP, AMC...). He has extensive experience and unique expertise in the market, which allowed us to delve into many in-depth topics. Furthermore, he demonstrated great pedagogical skill and excellent communication to understand our needs, successfully complete this project, and meet deadlines. We will use his services again and highly recommend him.

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Education

  • Master in Management
    ESCP Europe
    1996
  • B.Sc. Marketing
    Copenhagen Business School
    1993

Certifications

  • Amazon DSP
    Amazon
  • Amazon Sponsored Ads
    Amazon
    2021

Skill set (14)

Categories