Freelancer profile translated to English.
Back to original languageAbout Ana
Senior professional with 12 years of experience in strategic and operational marketing in the pharmaceutical industry. Currently specializing in corporate sustainability (ESG), with a focus on strategy, non-financial reporting, and responsible communication.
I have complemented my career with training in sustainability and social responsibility (Community of Madrid) and analysis tools (Power BI, Tableau). I bring strategic vision, an impact-oriented approach, and cross-functional experience in:
- Development and implementation of ESG plans aligned with GRI, CSRD, and SDG standards.
- Preparation of double materiality matrices and stakeholder mapping.
- ESG reporting and creation of dashboards (Power BI/Tableau) for KPI visualization.
- Responsible communication and awareness campaigns.
- Support for internal teams in sustainable transformation.
I have a solid background in the healthcare sector and am open to collaborating with companies in other sectors that integrate sustainability into their core business.
Services I offer:
🔹 Diagnosis and preparation of ESG reports (GRI, CSRD, SDGs)
🔹 Development of sustainability plans for SMEs and large companies
🔹 Construction of double materiality matrices
🔹 ESG data analysis and dashboards with Power BI / Tableau
🔹 Relationship with internal and external stakeholders
🔹 Definition of actions in energy efficiency, CSR, etc.
🔹 ESG communication and impact reputation
🔹 Support in audits and project management
Tools & Skills:
AI applied to marketing | Power BI | Tableau | Advanced Excel | Access | Canva | PowerPoint | English C1 | Strategic focus | Analytical mindset | Attention to detail
Standards and frameworks in which I have training:
ISO 14001 · ISO 9001 · ISO 26000 · GRI · SDGs · SGE21 · IQNet SR10 · CSRD · EU Taxonomy · CSDDD.
Spanish
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
French
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Consultora independienteIndependent Consultant in ESG & Sustainable CommunicationJanuary 2023 - Today (3 years and 5 months)Madrid, SpainDevelopment of a strategic sustainability plan applying GRI and SDG standards, focused on the healthcare sector:
- ESG diagnosis of the company based on public documentary analysis.
- Definition of stakeholders, communication channels, and sustainable value propositions.
- Preparation of the materiality matrix and prioritization of strategic issues.
- Definition of the action plan structured with KPIs.
- Straumann GroupSenior Product Manager IberiaMEDICALApril 2021 - November 2022 (1 year and 7 months)Madrid, Spain
- Plan and manage marketing initiatives to increase product visibility in dental clinics.
- Coordinate the organization of national and international events and congresses.
- Collaborate with global and regional teams to execute local marketing plans.
- Develop relationships with key opinion leaders and stakeholders.
- Merck Group and Procter&Gamble Consumer HealthcareSenior Brand Manager IberiaPHARMACEUTICALS INDUSTRYJanuary 2017 - December 2020 (3 years and 11 months)Madrid, Spain
- Manage the brand portfolio in the pharmaceutical channel, developing positioning strategies.
- Define brand activation plans and lead multi-channel campaigns.
- Conduct market research to guide growth strategies.
- Collaborate with creative and media teams for campaign execution.
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Education
- Executive Master's in Marketing and SalesEsade Business & Law School, Ramon Llull University2020Executive Master's in Marketing and Sales
- Graduation in Marketing AdministrationIPAM - Portuguese Institute of Marketing Administration2011Graduation in Marketing Administration
Certifications
- Expert in Sustainability and Social ResponsibilityCommunity of Madrid - CRN (National Reference Center for Administration, Insurance, and Finance).2025