About Ana Verena
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- Ampliara Consultória DigitalCEO & FounderCONSULTING AND AUDITSMarch 2026 - Today (5 months)Barcelona, SpainAmpliara Digital helps infopreneurs, coaches, mentors, and online and technology businesses convert their traffic into sales. We provide complete commercial systems including audit, funnel construction, CRM and marketing automation, sales page construction, and integrated communication flows via email, WhatsApp, and social media.
- Alvarez and Marsal,Director of Corporate Development and SalesAugust 2023 - June 2024 (10 months)São Paulo, State of São Paulo, Brazil• • Developed and led sales and customer retention strategies, focusing on growth, B2B lead generation, prospecting, and upsell and retention strategies for existing customers.• • Developed and managed short, medium, and long-term business plans.• • Led knowledge management processes to support and improve all sales processes and project delivery.
- Mercado Libre,Corporate Development ManagerSeptember 2021 - August 2023 (1 year and 11 months)São Paulo, State of São Paulo, Brazil• • Led and executed strategic mergers and acquisitions, venture capital investments, and business development deals to support and accelerate Mercado Libre's businesses, focusing on digital sales and growth strategies; this included financial evaluations, synergy validation, negotiations, and deal closures.• • Participated in the boards of invested startups, providing them with advice, key contacts, and helping them establish strategic alliances with Mercado Libre to expand digital sales and its digital financial platform.• • Drove strategic new business and capital optimization projects by identifying innovative and synergistic opportunities, developing strategic alliances, and exploring unexplored markets; a relevant project provided Mercado Libre with USD 80 million in savings over four years in the marketplace business unit.
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Education
- Bachelor's and Master's DegreeFederal University of Bahia2009Licenciatura y Master
- Bachelor's DegreeHanyang University–2013Licenciatura